About Verato

Verato improves your patient matching and customer matching with two cloud-based products that harness the power of Referential Matching technology. You can plug Verato Auto-Steward™ into your existing matching technology—such as a master patient index (MPI), master data management (MDM), or electronic health record (EHR)—to instantly and dramatically improve that technology by automatically resolving its toughest matches and reducing its duplicates. Or, you can rapidly deploy the Verato Universal™ MPI as a SaaS MPI or MDM solution that is easier to implement and much more accurate than any other matching technology—and that has a much lower total cost of ownership than conventional MPI and MDM products.

Our products are powered by Referential Matching, a revolutionary new approach to identity matching that is much more accurate than conventional MPI and MDM matching approaches. The foundation of our Referential Matching technology is a highly-curated, continuously-updated, self-learning database of identities spanning the entire U.S. population. This comprehensive and proprietary reference database has over 300M identities, each of which contains up to a 30-year history of identity data like names, addresses, and birthdates. Essentially, this database acts as an “answer key” for identity data. Verato references this answer key during matching to make matches no other approach can ever make—even if two records have out-of-date, errored, incomplete, and inconsistent identity data.

We’ve invested four years, millions of dollars, and hundreds of thousands of hours of data science, data engineering, algorithmic, and cloud-services expertise to build the most precise matching technology on the market. And we built our solutions in the cloud, so organizations can quickly, easily, and cost-effectively gain the power of Referential Matching to make their patient or customer matching much better, to dramatically reduce their duplicate records, and to significantly reduce the costs associated with manual data stewardship processes.

US Headquarters

8251 Greensboro Drive, Suite #500, McLean

+1 703-650-5155


Our leaders represent industry experts in big data, analytics, master data management (MDM), and privacy. We come from some of the fastest growing and most trusted technology companies. With a proven track record of building businesses, delivering results for global clients and brands, and developing award-winning products, we are committed to revolutionizing the way our clients manage and match their customer data.

Mark LaRow


Mark is the Verato Chief Executive Officer. He was formerly at MicroStrategy, a BI software provider, for 14 years where he was the Executive Vice President of Products, responsible for product strategy, product marketing, and competitive intelligence. Prior to MicroStrategy, Mark was with Ernst & Young for 17 years and left as Partner responsible for all technical consulting in the east region of the US. Mark holds MS and BS degrees from MIT in electrical engineering and computer science. Outside the office, Mark enjoys woodworking and is an avid soccer fan, supporting FC Barcelona.

Grace Koh

Chief Strategy Officer

Grace serves as Verato’s Chief Strategy Officer. Prior to Verato, Grace was a founder and VP of Marketing at CadenceQuest, a customer analytics software company, acquired by Accenture in 2010. At Accenture, she advised global product companies on customer data strategy, analytics, business process re-engineering and change management. Grace graduated from the Wharton School at University of Pennsylvania. If not for Verato, Grace would own and operate a café and make frequent trips to her favorite vacation spot, Tulum, Mexico.

Jim McLean

VP of Credit Information Solutions

Jim serves as the Verato Vice President of Credit Information Solutions. His thirty-year work history extends across a broad array of domains including big data analytics, homeland and national security, full spectrum Special Operations, intelligence analysis, intelligence operations, Counterterrorism, and Antiterrorism operations. He has an MBA from Touro University and a BADM from Campbell University. If it weren’t for Verato, he’d be chilling on the beach listening to his favorite Rolling Stones albums.

Luis Orozco

VP of Engineering

Luis is Vice President of Engineering, responsible for implementing Verato’s product roadmap across Development and Operations. He has 20 years of experience leading teams in the development of commercial enterprise software, with emphasis on highly scalable, Big Data, SaaS offerings and graduated from Monterrey’s Institute of Technology (ITESM) with a degree in Computer Systems Engineering. An avid runner outside the office, he regularly participates in short and mid distance races.

Isaac He

VP of Finance

Isaac is Vice President of Finance, responsible for Verato’s ongoing financial operations, strategic financing, and corporate development activities. Isaac was previously an investment professional at Columbia Capital focused on early-stage communications, media, and technology startups, and also has experience on Wall Street in M&A and financing advisory for media and telecommunications companies. Isaac graduated from Duke University with a B.S. in Economics. A self-proclaimed foodie, Isaac wants to produce and film a documentary about the curious late-night snacking habits of young urban professionals.

Rel Ambrozy

VP of Health Information solutions

Rel is Vice President of Health Information Solutions, and is responsible for tailoring Verato solutions to meet the healthcare needs of our clients. Rel’s formal and hands-on education in both biomedical engineering and intellectual property law, gained through with his work in both health technology companies and large law firms, allows him to craft solutions for both the short and long term needs of Verato’s clients. Rel is actively involved in local charities, and coaches several of his children’s teams. On extended vacations, you can find Rel captaining a dive boat in the Caribbean.


Chief Privacy Officer

Jenn is the Chief Privacy Officer for Verato and specializes in privacy and identity management. Jenn focuses on supporting organizations in transition from compliance to commitment in privacy excellence, and has directed privacy efforts for multiple NIST cybersecurity identity pilot programs, led organizational PCI, EI3PA, SOC II, and HITRUST certifications, and guided organizations through security and privacy incidents. Now known as the foremost “Privacy Tsar” in the country, Jenn oversees Verato’s organizational security and privacy programs, including compliance, certifications/audits, and improving security and privacy postures across all business units through risk-informed decision-making. Jenn received her BA from UVA, her MSW from VCU, and her PhD in Public Policy and Administration from VCU. Jenn holds CIPP/G, CIPP/US, CIPM and HITRUST Certified CSF Practitioner credentials. Jenn is recognized by IAPP as a Fellow of Information Privacy (FIP). Jenn is an avid reader, does as much gardening as possible, dabbles in the kitchen, and tackles boot-camp at the gym (to counter the kitchen dabbling).

Jason Bihun

VP of Sales

Jason is Vice President of Sales, responsible for sales and business development. He has 20+ years of experience in growing enterprise software companies specifically in the data management space and applications development. In previous roles Jason has deployed and sold Master Data Management solutions across a variety of industries including healthcare, financial services, insurance, and retail for many Fortune 100 companies. Jason is a graduate of University of Illinois – Champaign/Urbana with a B.A. in Economics. As an always learning hockey coach and player outside the office, Jason can be spotted across the Midwest coaching his teenage twin boys and daughter.

Joaquim Neto

VP of Healthcare Solutions

Joaquim Neto is Vice President of Healthcare at Verato. He has decades of experience in information management and master data management technologies across industries, with a particular expertise in healthcare and in Master Patient Index (MPI) and Health Information Exchange (HIE) solutions. He has consulted and delivered solutions for healthcare providers and payers of all types—from Fortune 500 health systems to community hospitals. Prior to Verato, Joaquim worked at Initiate Systems and IBM. A fan of the outdoors, Joaquim is an avid runner, biker, and fisher.

Board of Directors

Sanju Bansal

CEO, Hunch Analytics

Kent Bennett

Partner, Bessemer Venture Partners

Arun Gupta

Partner, Columbia Capital

Mark LaRow

CEO, Verato

Brent Williams

Founder, Verato; CEO, Euclidian Trust