BCBS IM Symposium wrap-up: Not just for cowboys

Stephanie St. Thomas

Stephanie St. Thomas, Director of Marketing

BCBS IM Symposium wrap-up: Not just for cowboys

The Verato team had a great time in Phoenix at the annual IM Symposium thanks to BCBS Arizona.

Most notably, our rock-star sales manager, Rachel Blum, wrestled a cow to the ground during the rodeo event. We even have proof via our new favorite gif.

We saw a lot of similarities between this unruly cow and the unruliness of master data management.

Related Content: Watch our webinar to learn about the next generation in MPI technology, and how it can be leveraged to resolve payers’ most difficult match cases

As reporting for HEDIS, Risk Adjustment, and other value based programs becomes more prevalent and necessary, payers across the country are finding their MDM solutions are struggling to keep up. How can they verify that when physicians claim they’ve improved diabetes outcomes, it’s supported by clinical data?

It is becoming even more critical to match clinical data for a patient listed as “Stephanie Thomas” to the member record with “Stephanie St. Thomas.” Old solutions are still attempting to solve this via “head to head” comparisons, which will fail to recognize me as the same, or overlay false information on another Stephanie Thomas’ record.

Rather than comparing different records directly to each other, Verato compares them to its large reference database, which contains a tuned, mastered demographic data set spanning the entire US. This reference database essentially acts as an “answer key” for demographic data. Using this “referential matching” approach, Verato can match records even if they contain old, incorrect, or incomplete demographic data – which traditional approaches can never do.

Related Content: Watch our webinar to learn about the next generation in MPI technology, and how it can be leveraged to resolve payers’ most difficult match cases

This is the first innovation in patient matching technology in decades. We found a lot of enthusiasm from other vendors and BCBS plans alike, and we think it’s not JUST because of Rachel’s cowboy skills, but also the groundbreaking nature of our referential matching approach.

To learn more, watch our webinar on How a Universal MPI Can Solve Payers’ Toughest Match Cases. Click here to watch.

Thanks again to Buster, Cynthia and the many folks at BCBS AZ who hosted an incredible event. We look forward to next year!

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