# Verato: Next\-generation master data management

> Fragmented identity creates gaps in customer experiences, growth, and AI readiness\. Verato MDM Cloud™ fixes it with identity resolution\. See how\.

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## Pages
- [Home](https://verato.com/)
- [Book a Demo](https://verato.com/book-a-live-demo/)
- [Contact Sales](https://verato.com/contact-sales/)
- [Interoperability](https://verato.com/initiatives/interoperability/)
- [Scalability](https://verato.com/initiatives/scalability/)

## Posts
- [Why healthcare interoperability fails — and how to fix it](https://verato.com/blog/why-healthcare-interoperability-fails-and-how-to-fix-it/)
- [MPI vs\. EMPI vs\. UMPI: Patient matching evolved](https://verato.com/blog/mpi-vs-empi-vs-umpi/): There have been several revolutions in patient matching technology\. What does the next generation EMPI look like? It's cloud\-based, nimble, scalable, and accurate\.
- [The MATCH IT Act just reached the senate\. Here's what it means for patient matching\.](https://verato.com/blog/what-the-match-it-act-means-for-patient-matching/)
- [How Baptist Health unlocked AI\-ready digital transformation with Verato® and Snowflake® ](https://verato.com/blog/ai-transformation-baptist-snowflake-verato/)
- [The heart of connected care: Trust, data, and identity intelligence](https://verato.com/blog/q-and-a-with-joe-hickey/)

## Events
- [HLTH 2026](https://verato.com/events/hlth-2026/)
- [Becker’s 5th Annual Fall Payer Issues Roundtable](https://verato.com/events/beckers-5th-annual-fall-payer-issues-roundtable/)
- [CHIME Fall Forum](https://verato.com/events/chime-fall-forum/)
- [The trust gap: Why stale provider data is quietly undermining access, revenue, and your AI strategy](https://verato.com/events/the-trust-gap-why-stale-provider-data-is-quietly-undermining-access-revenue-and-your-ai-strategy/)
- [Snowflake® World Tour: New York City](https://verato.com/events/snowflake-world-tour/)

## Newsroom
- [Governance won't slow healthcare AI — it will determine who wins ](https://verato.com/news/governance-wont-slow-healthcare-ai-it-will-determine-who-wins/)
- [Your AI is only as good as the identity data underneath it ](https://verato.com/news/your-ai-is-only-as-good-as-the-identity-data-underneath-it/)
- [Healthcare AI's next chapter: From automation to intelligent collaboration](https://verato.com/news/healthcare-ais-next-chapter-from-automation-to-intelligent-collaboration/)
- [Verato and Tech Mahindra partner to fix the data problem behind healthcare AI](https://verato.com/news/verato-and-tech-mahindra-announce-healthcare-ai-and-data-modernization-partnership/)
- [Verato launches Snowflake® native app to power trusted identity intelligence](https://verato.com/news/verato-snowflake-app/)

## Resources
- [Power patient marketing with Verato for Salesforce®](https://verato.com/demos/verato-and-salesforce-for-patient-marketing/)
- [Power contact centers with Verato for Salesforce®](https://verato.com/demos/verato-and-salesforce-for-contact-centers/)
- [Transforming patient engagement: Creating customer 360 in provider organizations](https://verato.com/ebooks/transforming-patient-engagement/)
- [How Particle Health uses Verato to deliver more complete and trusted patient records](https://verato.com/case-studies/how-particle-health-uses-verato-to-deliver-more-complete-and-trusted-patient-records/)
- [The trust gap in provider data](https://verato.com/webinars/the-trust-gap-in-provider-data/)

## Event Categories
- [Conference](https://verato.com/events/category/conference/)
- [Webinar](https://verato.com/events/category/webinar/)

## Optional
- [Sitemap index](https://verato.com/sitemap_index.xml)