Verato EMPI solution ranked third by Black Book™

MCLEAN, Va. (April 25, 2018) — Verato, Inc., a leading provider of SaaS-based patient matching and customer matching solutions, is excited to announce that Black Book™, a leading healthcare technology research company, ranked Verato third out of 27 enterprise master patient index (EMPI) vendors in its most recent list of highest-rated vendors. Black Book surveyed 1,392 health technology managers to generate its ranking of the 27 EMPI vendors.

The Verato Universal™ MPI, which Verato launched less than a year ago, is a next-generation master patient index solution. It is one of the first and only SaaS-based EMPIs built for the cloud—compared to many other vendors’ “cloud-based” EMPIs, which are simply hosted versions of on-premises legacy software. It is also one of the first and only EMPIs to use the power of Referential Matching to make matches that no traditional EMPI can ever make—compared to many other EMPIs, whose accuracy is highly dependent on the quality of the underlying patient data they are matching.

“The Verato Universal MPI is the fastest to deploy, easiest to implement, most cost effective, and most accurate EMPI solution on the market,” said Mark LaRow, CEO of Verato. “Despite that, it is still remarkable that we are already ranked third by such a prestigious independent research company when our solution has only been on the market for less than a year. We look forward to being ranked first next year—as more organizations want to combine the simplicity of the cloud with the power of Referential Matching to solve their rapidly growing patient matching needs.”

Verato is the only vendor on Black Book’s list whose technology is so accurate and so easy to implement that it is often deployed alongside incumbent EMPI technologies to make them better. This popular solution, called Verato Auto-Steward™, is a SaaS-based plug-in that uses the same powerful Referential Matching technology as the Verato Universal MPI. Organizations can use Verato Auto-Steward to seamlessly integrate with their existing EMPI technology and automatically resolve the “potential duplicates” that the EMPI can’t resolve without manual review by a data steward. Verato Auto-Steward automatically resolves up to 75% of an EMPI’s “potential duplicate” task list and significantly reduces an organization’s investment in manual duplicate review.

Between the Verato Universal MPI and Verato Auto-Steward, Verato’s Referential Matching technology is being used by health systems, payers, HIEs, and other organizations across the country to match over 45% of the US population to date and growing.

“Time and again we hear in conversations how frustrated organizations are with their existing EMPIs,” said Jason Bihun, VP of Sales at Verato. “The conventional EMPI technologies offered by the other vendors on Black Book’s list are expensive to deploy and maintain, yet they aren’t very accurate. But Verato solutions are unconventional—they’re cloud-based and so accurate that they don’t require tuning or overly burdensome data governance. Organizations ready to transition to a SaaS-based EMPI solution can deploy the Verato Universal MPI in as little as 4 months and never have to worry again about forced software upgrades or periodic clean-ups. But organizations that aren’t ready to replace their existing EMPI can still make it much better by deploying Verato Auto-Steward in as little as 6 weeks.”

About Verato
Verato offers a cloud-based matching platform that links and matches identities across disparate databases or organizations with the highest accuracy rates in the industry. Verato leverages an extensive self-learning database of U.S. identities as a reference, or universal “answer key.” And because it is cloud-based, the Verato platform is less expensive, faster to implement, and more scalable than traditional matching technology. Verato is based in McLean, VA. For more information, visit