<p>Connect identity to <em>everything</em> you already run</p>

Connect identity to everything you already run

Interoperability keeps stalling in the same place: identity. Data moves between your EHR, your warehouse, your CRM, and your partners, but no one agrees on who the person actually is. Verato MDM Cloud™ resolves that once, continuously, then delivers a trusted record into every system you already run. No rip-and-replace. No custom matching logic for every new connection.

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A patient enjoys a seamless check-in powered by her provider's accurate directory data.

Why interoperability stalls without trusted identity

Your systems talk to each other, not about the same person

Your EHR, warehouse, CRM, and partners all exchange data without agreeing who the person is. That disagreement leaves 18% of patient records duplicated before an EMPI ever lands.

Every new connection needs its own matching logic

Each interface, feed, and partner arrives with its own rules for identity. Your team rebuilds matching logic per connection, then maintains it forever.

Exchange frameworks stop short of identity

TEFCA and QHIN frameworks standardize how information travels between organizations, but neither settles who the individual is — so partners exchange records they still can’t confidently attribute.

Your analytics inherit every unresolved identity

Integrations are only as good as the identity flowing through them. Warehouses, CRM dashboards, and AI agents all compound the duplicate records no one resolved upstream.

How Verato MDM Cloud™ fixes interoperability at the identity layer

Verato MDM Cloud™ resolves identity once, then delivers a trusted record into every system, standard, and partner you already exchange data with.

Connect once and resolve everywhere

Verato MDM Cloud™ is API-first. Use REST APIs for real-time lookups, batch for bulk loads and legacy EMPI replacement, and Pub/Sub to push trusted updates downstream the moment an identity changes. Your systems keep talking to each other — now they’re finally talking about the same person.

Healthcare standards built in, not bolted on

HL7 and FHIR are built in, so clinical data flows the way your systems already expect. With PIX and PDQ, Epic® and other EHRs retrieve trusted identity inside their own screens — real-time patient lookups at registration, duplicates prevented before creation, and merges applied automatically.

Get the golden record, not another silo

Verato MDM Cloud™ delivers a trusted patient, member, or customer 360 back into the environment you already use. A native, bi-directional app for Snowflake®. Google BigQuery™ via Apache Iceberg™. Databricks® via Delta Sharing™ and Unity Catalog™. A native app for Salesforce®. Nothing to migrate from, nothing new to stand up.

Identity that travels with your data

Care, claims, and referrals cross organizational lines, but TEFCA and QHIN standardize how data moves, not who the person is. Verato Identity Network™ adds a shared identity layer, so partners recognize the same individual without rebuilding matching logic per connection.

Trusted identity for everything downstream

Integrations are only as good as the identity flowing through them. Verato Referential Matching®, our patented third-generation approach, is independently verified 24% more accurate² than other MDM and EMPI solutions — and backed by 47,000+ connected data sources.

What can Verato connect to? Nearly everything.

Verato MDM Cloud™ meets your stack where it already lives — clinical systems, data platforms, CRM, partner networks, and governed AI access.

EHRs and clinical systems	Epic® and other EHRs HL7 and FHIR messaging PIX / PDQ active integration Automated HL7 merge workflows
Data platforms and warehouses	Snowflake® — Native, bi-directional app Databricks® — Apache Iceberg™ direct share Google BigQuery™ — Apache Iceberg™ direct share
CRM and engagement	Salesforce® — Native app, Agentforce™, Agentforce Health™ (formerly Health Cloud)
Cross-organization network	Verato Identity Network™ (VIN) Batch, real-time, and cloud-native identity sharing
APIs, events, and AI	REST APIs Batch processing Pub/Sub event streaming Verato MCP Server for governed AI agent access

¹Black Book Research, “Improving Provider Interoperability Congruently Increasing Patient Record Error Rates,” 2018.

²Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.

³Verato MDM Cloud™ connects more than 47,000 data sources across its customer base, based on Verato’s internal platform data (as of January 2026).

Apache Iceberg™ is a trademark of The Apache Software Foundation. Databricks®, Delta Sharing™, and Unity Catalog™ are trademarks or registered trademarks of Databricks, Inc. Epic® is a registered trademark of Epic® Systems Corporation. Google BigQuery™ is a trademark of Google LLC. Salesforce®, Agentforce™, and Agentforce Health™ (formerly Health Cloud) are registered trademarks of Salesforce, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato is not affiliated with, endorsed by, or sponsored by Epic Systems Corporation.