Great health tech runs on trusted identity data.
Health tech is transforming fast — virtual care, remote monitoring, AI personalization, and data platform modernization on Snowflake®, Databricks®, and AWS®. But most health tech companies still can’t unify consumer, patient, member, and provider data across lines of business, acquisitions, and platforms. Legacy master data management (MDM) solutions are end-of-service, and homegrown matching won’t scale — leaving silos that stall AI and erode trust. Verato MDM Cloud™ is a cloud-native, healthcare-specific MDM that connects identities into one trusted foundation, powering analytics, personalization, and interoperability while speeding time-to-value, automating stewardship, and lowering total cost of ownership.
More accurate than any alternative — independently verified
Identities resolved
Gartner Peer
Insights rating
Reduction in duplicate queues
Patented accuracy. Proprietary data. Connected everywhere.
- Match more people, more accurately. Verato Referential Matching® is patented and 24% more accurate1 than traditional probabilistic matching.
- Start with better identity data. Verato Carbon® brings 300M+ curated identities2 to every match.
- Connect identity across organizations. Verato Identity Network™ (VIN) enables trusted identity interoperability, enrichment, governance, and stewardship across the healthcare ecosystem.
- Know more than who someone is. Enrich identities with real-world context, demographics, SDOH, and other attributes that make data more useful.
- Connect to the systems you already use. Out-of-the-box, bi-directional integrations with Epic®, Salesforce®, Snowflake®, Databricks®, and more.
- Give AI identity it can trust. Governed, explainable identity gives AI agents and applications the context they need — with an auditable trail behind it.
- Built for healthcare. Proven at scale. Trusted by 100+ healthcare organizations and rated 4.9/5.0 ★ on Gartner Peer Insights.3
- Get value faster. Go live in as little as four months.4
How Verato MDM Cloud™ works for health technology companies
Verato connects to all healthcare technology systems run by system companies — EHRs, claims, CRM, data lakehouse systems — turning fragmented records into a single identity source from day one.
Verato Referential Matching® resolves consumer, patient, and provider data with 24% greater accuracy1 than any alternative, so healthcare technology companies can trust every record.
Verato Enrich® adds verified contact data to consumer and patient records, and accurate specialties and credentials to provider records, so every profile reflects reality.
Verato Smart Steward™ automatically detects duplicates and merges records across every acquisition and product line.
Verato pushes trusted identity into every downstream platform — Snowflake®, Databricks®, your product stack — the moment a record resolves, fueling AI, analytics, and cross-sell in real time.
1Verato MDM Cloud™ holds a 4.9/5.0 rating on Gartner Peer Insights® in the Master Data Management Solutions market (as of July 2026).
2Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.
3Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).
4Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).
Databricks® is a registered trademark of Databricks, Inc. Epic® is a registered trademark of Epic Systems Corporation. Salesforce® is a registered trademark of Salesforce, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks.