<p>Resolved <em>identities</em> move every trial faster.</p>

Resolved identities move every trial faster.

When life sciences organizations fail to resolve fragmented identity data, costs compound across revenue loss, clinical and operational delays, and compliance exposure. All three trace back to the same root cause: duplicate, incomplete, or disconnected patient, healthcare professional (HCP), and healthcare organization (HCO) records spread across systems. Verato MDM Cloud™ creates one accurate, complete view of every patient, provider, facility and organization across your systems’ silos, resolving identities once, enriching with real-world context, improving the quality, and activating it everywhere it’s needed so every system, initiative, partner, and AI agent runs on data it can trust.

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A researcher reviews patient and HCP data across multiple monitors.

24%

More accurate than any alternative — independently verified

1.5B+

Identities resolved

4.9 ★

Gartner Peer
Insights rating

87%

Reduction in duplicate queues

Patented accuracy. Proprietary data. Connected everywhere.

Match more people, more accurately. Verato Referential Matching® is patented and 24% more accurate¹ than traditional probabilistic matching.

Start with better identity data. Verato Carbon® brings 300M+ curated identities² to every match.

Connect identity across organizations. Verato Identity Network™ (VIN) enables trusted identity interoperability, enrichment, governance, and stewardship across the healthcare ecosystem.

Know more than who someone is. Enrich identities with real-world context, demographics, SDOH, and other attributes that make data more useful.

Connect to the systems you already use. Out-of-the-box, bi-directional integrations with Epic®, Salesforce®, Snowflake®, Databricks®, and more.

Give AI identity it can trust. Governed, explainable identity gives AI agents and applications the context they need — with an auditable trail behind it.

Built for healthcare. Proven at scale. Trusted by 100+ healthcare organizations and rated 4.9/5.0 ★ on Gartner Peer Insights.³

Get value faster. Go live in as little as four months.⁴

Identity resolution’s payoff

Most organizations try to solve identity with tools that were never built for it. Customer relationship management (CRM) and customer data platforms (CDPs) can’t create a clinically trusted, cross-system identity layer; RPA and workflow automation just route around the problem; data warehouses turn identity into a slow, recurring ETL/ML effort; and integration tools spread bad identities faster without resolving duplicates or building a golden record. The result is that identity remains unresolved, no matter how many layers of technology are added. Verato MDM Cloud™ resolves identities, removing duplicates, linking records across systems, building a golden record, and enriching it so every system and initiative built on that data delivers real value.

Deliver exceptional experiences

Engagement that recognizes every patient and HCP

A patient enrolled through multiple intake channels, or a physician across CRM and marketing platforms, looks like several people, so outreach misses or repeats. Verato MDM Cloud™ resolves one record, so outreach lands every time.

Fuel business growth

Targeting that reaches the right HCP once

Fragmented HCP data means the same physician gets targeted multiple times, so teams overspend chasing one person while real prospects go untouched. Verato MDM Cloud™ resolves identity, so market expansion spend reaches distinct HCPs, not duplicates.

Power AI-native efficiency

One golden record

Data scientists spend their days reconciling patient and HCP records scattered across clinical, commercial, and RWE systems. Verato MDM Cloud™ builds the golden record up front, so AI and RWE models start with one trusted view.

Audit-ready identity data

When an FDA or GxP auditor traces a patient or investigator across your systems, duplicate identity records look like data integrity errors. Verato MDM Cloud™ resolves identities before the audit, so every record traces cleanly.

Investigator and provider directories that stay current

Investigators and HCPs change affiliations, practices, and contact details constantly, so directory data drifts stale between trials. Verato MDM Cloud™ keeps every record current automatically, so site selection and outreach run on who’s there now.

¹Verato MDM Cloud™ holds a 4.9/5.0 rating on Gartner Peer Insights® in the Master Data Management Solutions market (as of July 2026).

²Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.

³Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).

⁴Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).

Databricks® is a registered trademark of Databricks, Inc. Epic® is a registered trademark of Epic Systems Corporation. Salesforce® is a registered trademark of Salesforce, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks.