<p>Verato MDM Cloud™. One identity, every system, every platform.</p>

Verato MDM Cloud™. One identity, every system, every platform.

Healthcare, life sciences, and other regulated organizations run on person data — and most of it’s a mess. Duplicate, incomplete, and conflicting records fracture the view of every patient, member, and provider, breaking interoperability and draining value from your analytics and AI investments.

Verato MDM Cloud™ unifies, enriches, and governs identity across your systems, pairing unmatched accuracy with enterprise-wide data management into a single identity foundation that holds up under pressure.

And identity doesn’t stay in one lane. Patient, member, consumer, and provider identities each need their own approach — safe care, growth-ready engagement, clean networks. Get identity right everywhere, and everything downstream gets easier: better experiences, faster AI readiness, lower costs, real growth.

A care coordinator searches patient and provider identities on Verato MDM Cloud.

Proof over promises

24%

More accurate than any alternative — independently verified1

health-systems-stats
4.9/5.0 ★

Gartner® Peer Insights™ rating2

health-systems-stars
1.5B+

Identities managed3

health-systems-graph

How Verato MDM Cloud™ works

1

Connect

Frictionlessly integrate identity data across EHRs, CRMs, data platforms, and other systems across your ecosystem.
Explore data integration
2

Identify

Resolve and verify identities across sources with Verato Referential Matching® and industry-leading accuracy.
Explore identity resolution
3

Enrich

Complete each 360-degree view with native curated, imputed, and modeled data — from contact information and demographics to household and provider attributes.
Explore data enrichment
4

Manage

Govern trusted identity data with AI-powered stewardship, configurable golden views, relationships, and rules that keep the right information synchronized across systems.
Explore data governance
5

Activate

Turn trusted identity data into actionable intelligence that powers analytics, AI, personalization, and better experiences across the enterprise.
Explore data activation

Also part of Verato MDM Cloud™: Verato Diagnose®, Verato Smart Search™.

Also part of Verato MDM Cloud™: Verato Carbon®, Verato Householding™.

Also part of Verato MDM Cloud™: Verato Auto-Steward®, Verato Managed Records™, Verato Relationships™.

Also part of Verato MDM Cloud™: Population Intelligence™, Verato Data Explorer™.

What our customers are saying about Verato MDM Cloud™

Verato MDM Cloud™ holds a 4.9 star rating out of 5.0 on Gartner® Peer Insights™.

Verato MDM Cloud™

“The product’s integration with a multitude of public data sources to augment overall identity matching is unparalleled.”

Deputy Director, Information Systems – Healthcare and Biotech

Gartner® and Peer Insights are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose

Verato MDM Cloud™

“What distinguishes their product and service offering is the exceptional combination of their talented team and their sustained commitment to product innovation.”

Director of IT – Healthcare and Biotech

Gartner® and Peer Insights are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose

1Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.

2Verato MDM Cloud holds a 4.9/5.0 rating on Gartner Peer Insights® in the Master Data Management Solutions market (as of July 2026).

3Verato manages 1.5B+ identities across its platform, based on Verato’s internal platform data (as of September 2026).

4Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).

CLEAR® is a registered trademark of Secure Identity, LLC. Gartner®, Gartner® Magic Quadrant™ and Gartner® Peer Insights™ are trademarks of Gartner, Inc.Verato does not imply any affiliation or endorsement by use of these marks.

Master data management, done your way.

Verato configures to your industry, your domain, and your workflow, not a one-size-fits-all rollout. See how Verato MDM Cloud™ fits your priorities in a live demo.