Know who’s who once. Trust it everywhere.
Verato® delivers Verato MDM Cloud™, the healthcare data platform that gives every application, workflow, and AI agent one accurate, trusted view of the patients, providers, facilities, and organizations they serve.
Built around healthcare’s identity challenges rather than retrofitted from generic MDM, the platform resolves who’s who once, enriches records with real-world context via Verato Carbon® (300M+ curated identities across the U.S. population1), and activates that trust everywhere it’s needed — powered by Verato Referential Matching®, Verato’s patented approach that’s up to 24% more accurate2 than probabilistic matching, and extended across organizations through the Verato Identity Network™.
Serving more than 100 healthcare organizations with implementations as short as four months3, Verato MDM Cloud™ is AI-ready by design: no AI in its core matching, for more certain results, but built with AI-powered stewardship and MCP/A2A integrations so every agent and application runs on data it can trust.
Leading identity resolution since 2012
2012
Foundation
Founded as Araxid with a mission to solve tough identity matching problems for the government.
2015
Rebranded
Rebranded as Verato, with an expanded mission to bring best-in-class identity matching to the commercial sector. Received Series A instructional funding from venture investors including Bessemer Venter Partners and Columbia Capital.
2016
Series B Funding
Raised Series B funding from existing investors based on continued progress in market traction and technology development.
2018
Series C Funding
Raised Series C funding, added additional healthcare investors including Blue Heron Capital and California Health Care Foundation.
2019
New International Office
Opening of our first international office in Merida, Mexico.
2021
Growth Milestone
Celebrated the hiring of our 100th team member.
2022
New Products
Launched the Verato Universal Identity® platform.
2023
Certification
Achieved HITRUST certification and partnered with CLEAR® to add identity security capabilities.
2024
Patents
Awarded patent for referential matching technology, launched Salesforce app and Google partnership.
2025
Verato MDM Cloud™
Launched Verato MDM Cloud™, the next generation of master data management.
Who’s who at Verato
Meet the people driving Verato’s next chapter — from the CEO’s office to the engineers building the platform every day.
Our core values
Every one of us has made a conscious decision to work for a disruptive company whose mission is to power exceptional experiences everywhere. We work with a sense of urgency and conviction to make an impact every day — so we dare mighty things and have the tenacity, passion, and swagger to achieve them.
The currencies of trust are accountability, expertise, and honesty. Therefore, we will earn the trust of our fellow employees, our customers, and the market by holding ourselves accountable to our commitments, developing deep expertise in our respective domains, and continuing to be transparent and honest with each other.
Our greatest asset is our customers. With every product we deliver, every feature we create, and every interaction we have with our customers we commit to exceed their expectations and deliver indisputable value.
Ranked, rated, and recognized
2026 Pinnacle Awards
Verato MDM Cloud™ has received recognition as a Platinum winner in the 2026 Pinnacle Awards in the Enterprise Innovation & Technology category.
Verato: One to Watch
Verato has been recognized by Snowflake® as an Integration and Data Modeling “One to Watch” in The Modern Marketing Data Stack: Governing the Agentic Enterprise.
Black Book Research names Verato a #1 vendor
Verato named in Enterprise Patient Identity, EMPI, and Patient Matching for RCM in Black Book Research’s 2026 report on Health & Hospital Systems.
Partner of the Year 2026
Verato named Snowflake 2026 Healthcare & Life Sciences Product Partner of the Year
¹Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).
2Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.
3Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).
CLEAR® is a registered trademark of Secure Identity, LLC. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks.