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We are Verato, the identity intelligence experts

We power exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who.

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Verato CEO Clay Ritchey and CFO Issac He speak about strategy

Powering exceptional experiences everywhere

We partner with our customers to deliver the single source of truth for identity intelligence. Our solutions are purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across ecosystems.

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Our customers face big challenges

As digital transformation and AI progress at lightning speed, organizations find themselves data rich and insights poor. Digital transformation’s promise to drive better experiences and business performance is falling short. Data is often trapped in silos across disconnected systems of record such as ERPs and EHRs; systems of engagement such as CRMs; and systems of insight such as cloud data platforms. These systems cannot integrate seamlessly without a single source of truth for identity, making it impossible to share and consume complete and trusted 360-degree views of people, organizations, and networks.

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Verato helps solve them

Verato® powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. Verato MDM Cloud, the next generation of MDM, delivers unprecedented identity intelligence and interoperability by uniquely combining the most accurate identity resolution and enrichment with advanced insights, identity verification, and AI-powered data governance. Verato re-imagines MDM to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed to value, enterprise-grade performance, and customer success.

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We work with the most critical industries

More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. Verato ensures these organizations have complete and trusted high-fidelity data, enabling critical insights and efficiencies to power exceptional experiences — the ultimate game changer for acquiring and retaining customers, enhancing brand reputation, competing in the market, and driving growth.

Verato has been leading healthcare digital transformation since 2012

2012

Founded as Araxid with a mission to solve tough identity matching problems for the government.

2015

Rebranded as Verato, with an expanded mission to bring best-in-class identity matching to the commercial sector. Received Series A instructional funding from venture investors including Bessemer Venture Partners and Columbia Capital.

2016

Raised Series B funding from existing investors based on continued progress in market traction and technology development.

2017

Launched Verato Universal MPI (UMPI), the next-generation technology focused on helping healthcare enterprises match and link their patient identities.

2018

Raised Series C funding, added additional healthcare investors including Blue Heron Capital and California Health Care Foundation.

2019

Opening of our first international office in Mérida, Mexico.

2021

Celebrated the hiring of our 100th team member.

2022

Launch of the Verato Universal Identity platform.

2023

Achieved HITRUST certification and partnered with CLEAR to add identity security capabilities.

2024

Awarded patent for referential matching technology, launched Salesforce app and Google partnership.

2025

Launched Verato MDM Cloud

Our core values

Make a difference

Every one of us has made a conscious decision to work for a disruptive company whose mission is to power exceptional experiences everywhere. We work with a sense of urgency and conviction to make an impact every day — so we dare mighty things and have the tenacity, passion, and swagger to achieve them.

Hands in together in team spirit

Be trustworthy

The currencies of trust are accountability, expertise, and honesty. Therefore, we will earn the trust of our fellow employees, our customers, and the market by holding ourselves accountable to our commitments, developing deep expertise in our respective domains, and continuing to be transparent and honest with each other.

A group climbing a mountain holding on to one another

Be customer obsessed

Our greatest asset is our customers. With every product we deliver, every feature we create, and every interaction we have with our customers we commit to exceed their expectations and deliver indisputable value.

A pile of metallic stars with a gold star in the center
Hands in together in team spirit
A group climbing a mountain holding on to one another
A pile of metallic stars with a gold star in the center
Verato company-wide team photo from April 2022

Life at Verato

At Verato, above all else we value the collective courage of our teams. We are at our best as a company when each of us has the courage to live our core values every day.

Explore life at Verato