<p>Great health tech runs on <em>trusted</em> identity data.</p>

Great health tech runs on trusted identity data.

Health tech is transforming fast — virtual care, remote monitoring, AI personalization, and data platform modernization on Snowflake®, Databricks®, and AWS®. But most health tech companies still can’t unify consumer, patient, member, and provider data across lines of business, acquisitions, and platforms. Legacy master data management (MDM) solutions are end-of-service, and homegrown matching won’t scale — leaving silos that stall AI and erode trust. Verato MDM Cloud™ is a cloud-native, healthcare-specific MDM that connects identities into one trusted foundation, powering analytics, personalization, and interoperability while speeding time-to-value, automating stewardship, and lowering total cost of ownership.

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24%

More accurate than any alternative — independently verified¹

1.5B+

Identities managed²

4.9 ★

Gartner® Peer
Insights™ rating³

87%

Reduction in duplicate queues⁴

Patented accuracy. Proprietary data.
Connected everywhere.

Match more people, more accurately. Verato Referential Matching® is patented and 24% more accurate¹ than traditional probabilistic matching.

Start with better identity data. Verato Carbon® brings 300M+ curated identities⁵ to every match.

Connect identity across organizations. Verato Identity Network™ (VIN) enables trusted identity interoperability, enrichment, governance, and stewardship across the healthcare ecosystem.

Know more than who someone is. Enrich identities with real-world context, demographics, SDOH, and other attributes that make data more useful.

Connect to the systems you already use. Out-of-the-box, bi-directional integrations with Epic®, Salesforce®, Snowflake®, Databricks®, and more.

Give AI identity it can trust. Governed, explainable identity gives AI agents and applications the context they need — with an auditable trail behind it.

Built for healthcare. Proven at scale. Trusted by 100+ healthcare organizations and rated 4.9/5.0 ★ on Gartner® Peer Insights™.³

Get value faster. Go live in as little as four months.⁶

Healthcare technology runs on trusted identity

A legacy MDM solution that can’t scale, a delayed launch, or an unmerged acquisition all trace back to one cause: identities that have never been reconciled across your systems. Verato MDM Cloud™ resolves identities — removing duplicates, linking records across systems, building a golden record, and enriching it — so every system and initiative built on that data delivers real value.

Deliver exceptional experiences

Faster client implementation

New clients arrive with years of duplicate records. Verato MDM Cloud™ resolves identity before go-live, so implementation starts clean — cutting time-to-value and avoiding the rework that comes from launching bad data.

Fuel business growth

Merger and acquisition integration

Acquisitions delay synergy realization by over a year, usually due to unreconciled identity across platforms. Verato MDM Cloud™ connects acquired customer populations without replacing either system, so synergies land sooner and the deal pays off faster.

Customer acquisition

Prospect signals disappear when the same person already exists as a user in your platform, so growth teams chase people you have. Verato MDM Cloud™ resolves identity across every source, turning wasted spend into activated customers.

Power AI-native efficiency

AI you can trust

AI trained on multiple records of the same patient can’t tell one person from many, so predictions are unreliable. Verato MDM Cloud™ gives each person one clean record, so the AI features you ship hold up.

Legacy master data management (MDM) migration

Homegrown and legacy MDM rely on manual tuning and fixed infrastructure, so performance degrades as client data grows. Verato replaces both with a cloud-native layer that scales automatically — without the tuning headcount or infrastructure spend.

¹Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.

²Verato manages 1.5B+ identities across its platform, based on Verato’s internal platform data (as of September 2026).

³Verato MDM Cloud™ holds a 4.9/5.0 rating on Gartner® Peer Insights™ in the Master Data Management Solutions market (as of July 2026).

⁴Verato Auto-Steward® reduced a New York health system’s manual duplicate task review queue by 87%, freeing staff to shift from tedious manual work to higher-value projects (Verato case study, 2020).

⁵Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).

⁶Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).

AWS™ and Amazon Web Services™ are trademarks of Amazon.com, Inc. Databricks® is a registered trademark of Databricks, Inc. Epic® is a registered trademark of Epic Systems Corporation. Gartner®, Gartner® Magic Quadrant™ and Gartner® Peer Insights™ are trademarks of Gartner, Inc. Salesforce® is a registered trademark of Salesforce, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks.