Retail, specialty, or mail. One patient, one record.
Pharmacy organizations serve patients across retail, specialty, and mail channels, and each channel spins its own view of who the patient is, with conflicting contact data, insurance, and medication histories. So, adherence programs miss the mark. Analytics underperforms. Loyalty personalization falls flat. Verato MDM Cloud™ resolves one trusted identity for every patient, across every channel. Adherence programs that actually reach people. Snowflake® and CRM investments that finally perform. Personalized medication experiences that lift fill rates and retention.
More accurate than any alternative — independently verified
Identities resolved
Gartner Peer
Insights rating
Reduction in duplicate queues
Patented accuracy. Proprietary data.
Connected everywhere.
- Match more people, more accurately. Verato Referential Matching® is patented and 24% more accurate1 than traditional probabilistic matching.
- Start with better identity data. Verato Carbon® brings 300M+ curated identities2 to every match.
- Connect identity across organizations. Verato Identity Network™ (VIN) enables trusted identity interoperability, enrichment, governance, and stewardship across the healthcare ecosystem.
- Know more than who someone is. Enrich identities with real-world context, demographics, SDOH, and other attributes that make data more useful.
- Connect to the systems you already use. Out-of-the-box, bi-directional integrations with Epic®, Salesforce®, Snowflake®, Databricks®, and more.
- Give AI identity it can trust. Governed, explainable identity gives AI agents and applications the context they need — with an auditable trail behind it.
- Built for healthcare. Proven at scale. Trusted by 100+ healthcare organizations and rated 4.9/5.0 ★ on Gartner Peer Insights.3
- Get value faster. Go live in as little as four months.4
How Verato MDM Cloud™ works for retail pharmacy
Verato MDM Cloud™ sits above existing pharmacy systems and resolves patient identity once, then feeds clean, unified records into every platform that needs them. No black box. No multi-year implementation. No ripping out existing systems.
Verato ingests patient identity across retail, mail, and specialty channels: pharmacy management systems, PBM data, clinical EHR interfaces, and downstream engagement platforms. Every source, every channel.
Patented Verato Referential Matching® resolves identity against a national reference database of 300M+ individuals — 24% more accurate1 than any alternative. When the same patient fills across channels under different names, Verato finds them.
Verato Enrich® completes each patient record with verified contact data, demographics, and household relationships: the accurate phone numbers and addresses adherence programs need to reach patients on the first attempt, not the fourth.
Verato Smart Steward™ automates duplicate detection and merge workflows at scale, so the patient database stays clean as pharmacies add locations, acquire practices, and onboard new dispensing systems.
Push one trusted patient identity into every platform, including CRM, adherence programs, analytics, and loyalty platforms, in real time.
1Verato MDM Cloud™ holds a 4.9/5.0 rating on Gartner Peer Insights® in the Master Data Management Solutions market (as of July 2026).
2Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.
3Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).
4Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).
Databricks® is a registered trademark of Databricks, Inc. Epic® is a registered trademark of Epic Systems Corporation. Salesforce® is a registered trademark of Salesforce, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks.