<p>Clean patient records save your lab <em>more than you think.</em></p>

Clean patient records save your lab more than you think.

Labs sit at the center of a fragmented ordering ecosystem. The same patient, ordered by five physicians across five practices, arrives as five different records — conflicting names, addresses, and insurance data. And physician data never stops changing as doctors move practices, acquire new National Provider Identifiers (NPIs), and shift affiliations. The result — duplicate records, misrouted results, and lost revenue — isn’t a Laboratory Information System (LIS) problem. It’s an identity problem. Verato MDM Cloud™ resolves patient and physician identity across every ordering source — so results reach the right record, without replacing your LIS.

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A lab technician compares duplicate patient records across her tablet and laptop.

24%

More accurate than any alternative — independently verified

1.5B+

Identities resolved

4.9 ★

Gartner Peer
Insights rating

87%

Reduction in duplicate queues

Patented accuracy. Proprietary data.
Connected everywhere.

Match more people, more accurately. Verato Referential Matching® is patented and 24% more accurate¹ than traditional probabilistic matching.

Start with better identity data. Verato Carbon® brings 300M+ curated identities² to every match.

Connect identity across organizations. Verato Identity Network™ (VIN) enables trusted identity interoperability, enrichment, governance, and stewardship across the healthcare ecosystem.

Know more than who someone is. Enrich identities with real-world context, demographics, SDOH, and other attributes that make data more useful.

Connect to the systems you already use. Out-of-the-box, bi-directional integrations with Epic®, Salesforce®, Snowflake®, Databricks®, and more.

Give AI identity it can trust. Governed, explainable identity gives AI agents and applications the context they need — with an auditable trail behind it.

Built for healthcare. Proven at scale. Trusted by 100+ healthcare organizations and rated 4.9/5.0 ★ on Gartner Peer Insights.³

Get value faster. Go live in as little as four months.⁴

Common use cases in labs and diagnostics

Every misrouted result, lost physician, and denied claim in diagnostic labs traces back to one root cause: your systems can’t confirm the ordering physician and patient are who your data says. Verato MDM Cloud™ resolves that identity gap once, so results, physicians, and claims connect to the right person every time.

Deliver exceptional experiences

Longitudinal patient history

Orders for one patient arrive from multiple sources, each building a separate, incomplete history. Verato MDM Cloud™ links every order to a single record, so physicians see the full trend line, not fragments.

Ordering physician retention

Ordering physician data from multiple systems creates multiple records for one physician, fragmenting outreach. Verato MDM Cloud™ resolves one identity before it reaches your CRM, so every outreach lands on the same physician.

Fuel business growth

Merger and acquisition integration

Acquired labs often sit behind data integration projects. Verato MDM Cloud™ unifies patient and ordering physician identities from day one, so the acquired lab contributes full patient history and revenue immediately.

Population health analytics

Longitudinal patient data opens population health and payer analytics partnerships. Verato MDM Cloud™ resolves identities before duplicates reach your analytics warehouse, so capacity plans, staffing models, and reporting are built on real patient counts.

Revenue cycle and patient accuracy

Denied claims cost U.S. healthcare $17B annually, and identity mismatches at the ordering source are a leading cause. Verato MDM Cloud™ resolves identities before a claim is generated, so claims go out clean the first time.

Power AI-native efficiency

Ordering physician directory accuracy

One in five physicians change practices every two years (AMA, 2022), and a stale directory sends results to a fax number that’s no longer theirs. Verato MDM Cloud™ keeps fax numbers, addresses, and NPI records current.

AI diagnostic readiness

AI diagnostic models need clean, longitudinal records to train on — duplicates inflate populations and distort patterns they detect. Verato MDM Cloud™ resolves and enriches identity data before your models train, so diagnoses hold up.

¹Verato MDM Cloud™ holds a 4.9/5.0 rating on Gartner Peer Insights® in the Master Data Management Solutions market (as of July 2026).

²Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.

³Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).

⁴Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).

Beaker™ is a trademark of Epic Systems Corporation. Clinisys™ is a trademark of Clinisys, Inc. Databricks® is a registered trademark of Databricks, Inc. Epic® is a registered trademark of Epic Systems Corporation. PathNet™ is a trademark of Cerner Corporation, an Oracle company. Salesforce® is a registered trademark of Salesforce, Inc. SCC Soft Computer® is a registered trademark of Soft Computer Consultants, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks.