One identity, everywhere it matters.
The same patient, provider, member, or constituent looks different in every system you run — so clinicians work half a chart; the front desk keeps re-asking, and every experience falls short. Verato MDM Cloud™ resolves that identity once, builds one golden record, and activates it everywhere — your warehouse, digital front door, call center, marketing, and AI agents all run on the same trusted truth.
Patented accuracy. Proprietary data. Connected everywhere.
- Match more people, more accurately. Verato Referential Matching® is patented and 24% more accurate1 than traditional probabilistic matching.
- Start with better identity data. Verato Carbon™ brings 300M+ curated identities2 to every match.
- Connect identity across organizations. Verato Identity Network™ (VIN) enables trusted identity interoperability, enrichment, governance, and stewardship across the healthcare ecosystem.
- Know more than who someone is. Enrich identities with real-world context, demographics, SDOH, and other attributes that make data more useful.
- Connect to the systems you already use. Out-of-the-box, bi-directional integrations with Epic®, Salesforce®, Snowflake®, Databricks®, and more.
- Give AI identity it can trust. Governed, explainable identity gives AI agents and applications the context they need — with an auditable trail behind it.
- Built for healthcare. Proven at scale. Trusted by 100+ healthcare organizations and rated 4.9/5.0 ★ on Gartner Peer Insights.3
- Get value faster. Go live in as little as four months.4
1Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).
2Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.
3Verato MDM Cloud™ holds a 4.9/5.0 rating on Gartner Peer Insights® in the Master Data Management Solutions market (as of July 2026).
4Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).
Databricks® is a registered trademark of Databricks, Inc. Epic® is a registered trademark of Epic Systems Corporation. Salesforce® is a registered trademark of Salesforce, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks.