<p>Why healthcare and beyond <em>choose</em> Verato MDM Cloud™</p>

Why healthcare and beyond choose Verato MDM Cloud™

Verato MDM Cloud™ differentiates on what healthcare, life sciences, and other regulated industry buyers need: accuracy, security, speed to value, and support. Every claim below links to a mechanism, certification, or rating you can check yourself.

Book a demo Explore cloud packages

Trusted by organizations nationwide

Healthcare, life sciences, and public sector organizations trust Verato MDM Cloud™ to know who’s who — and to put that identity intelligence to work across every system, every time.

Why choose Verato for
master data management

Match more identities with confidence

Verato Referential Matching®, our patented approach to referential matching, delivers 24% more accurate¹ identity resolution than other MDM solutions — independently verified, so you can trust every match.

Explore our high match accuracy

Healthcare identity, already mastered

Customer populations representing more than 85% of the U.S. population² flow through Verato, providing proven scale for high-volume, high-stakes identity use cases. Built first for healthcare’s fragmented and regulated data, Verato brings that expertise to organizations across highly regulated industries.

See how we’re built for healthcare

Security built for regulated data

Verato has maintained HITRUST r2 certification since 2017 and is SOC 2 Type II attested and PCI certified — providing independently validated controls for organizations managing sensitive identity data.

See our high security standards

Go live fast, prove value faster

Cloud-native and pre-configured out of the box, Verato MDM Cloud™ delivers a median 92-day time to value³, with typical ROI in under four months.

See how our cloud speeds delivery

Support that never lets up

Every Verato customer gets a dedicated Technical Customer Success Manager and premium support at no additional cost, with no tiers. From onboarding through ongoing adoption, our team is there to guide you every step of the way.

See our superior customer support

¹Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.

²Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).

³Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).