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Native data enrichment

Enrich your single view of each person and organization with additional attributes like outreach data, consumer profile data, verified addresses, social determinants of health indicators for patients, and clinician-specific attributes for healthcare providers so you can gain more insights and enable tailored next-best-actions.

Read the data sheet
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The challenge

Organizations struggle with data gaps and quality impacting clinical, administrative, and financial workflows. Supplemental data is hard to procure and manage due to multiple third party data sources that you need to meaningfully incorporate accurately into your patient, member, customer, and provider data. This can be an incredibly time-consuming, resource intensive, and costly endeavor to tackle.  

However, organizations understand that their segmentation, outreach, and analytics are significantly better when their data is hydrated with supplemental information.  

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The solution

Verato Enrich® empowers organizations by enabling a more complete view of your patients, members, customers, and providers with domain-specific supplemental data natively integrated in Verato MDM Cloud to support analytics and engagement.  

Gain a wide array of data to complete your view of people and organizations

Outreach data

Target consumers with better outreach data, like phone, email, and address.

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Consumer profile data

Capture insight into socioeconomic and psychographic attributes like income levels, charitable donor behavior, household distributions, interests and affinities, and more.

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Address verification

Obtain CASS-certified verified address, for real-time and analytical use cases, including deliverability, ZIP+4, and geocode.

Imputed data

Understand which populations may be food and/or housing insecure, need access to transportation, and more, with out-of-the-box propensity models.

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Clinician-specific attributes

Gain insight into affiliations, specialties, practice addresses, and more, to fill in the gaps in your provider data for operational use cases, and to gain provider network intelligence for analytical and strategic use cases.

Gain intelligence about new and existing customers

As consumerism emerges as a major driver in every critical industry, reaching existing and potential customers effectively becomes paramount. Using Verato Enrich, organizations can fill missing data gaps and augment existing data to fuel outreach efforts with attributes such as address, email, phone, demographics, economic security, social context, preferences, and interests.

Enrich in action

Healthcare professional explaining the use of patient digital records in identifying data

Healthcare: Engage patients

A large nonprofit health system that cares for more patients in North Texas than any other provider leveraged Verato Outreach and SDOH to improve their marketing segmentation algorithms to inform their in-house propensity models. These models were used in Salesforce to inform their engagement campaigns for new and existing patients across their health system, resulting in a 35% improved conversion and 24% improvement of their email click rates.   Sample attributes include: Income, homeownership, care ownership, race/ethnicity, occupation, charitable behavior, interests and affinities 

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FInancial services: integrated location data

A large wealth management company offering a variety of financial services, including investing and planning, needed a way to integrate neighborhood and market data at the zip+4 level to improve their segmentation model driving growth through retention and acquisition strategies. Verato Address Verification was used to help link their market data with their customer data so their analytics team could build out more targeted location-based segmentation models contributing to revenue growth. Sample attributes include: CASS-certified, deliverability geocoding (latitude/longitude), Zip+4, census tract, business vs. residential indicator  

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Doctors.

Healthcare: Manage referrals

A large Southeast integrated health system serving over 1.8M patients annually needed a better way to manage provider referrals. With more than 4,000 providers in its system, this was no easy feat. The organization leveraged Verato Provider Core to target providers for outreach by provider liaisons and understand where providers were located, their specialties and affiliations, whether those specialties/affiliations were up to date, and what the best outreach data would be to contact these providers.  Sample attributes include: NPI specialty, secondary specialty, area of expertise, license

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Verato Enrich is deeply integrated with Verato Cohort Analyzer

Verato Cohort Analyzer lets you slice and dice your data using a wide variety of attributes, including Verato Enrich attributes, to create, analyze, and activate cohorts that you can use in your CRM, EDW, or other applications to enable more effective engagement and optimize outcomes.

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Curious how Verato can help your organization?

Whether you’re well underway with your patient and provider data enrichment strategy or just getting started, Verato experts can help you get identity right from the start.

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Enrich your patient, provider, and consumer data

Learn how Verato helps you gain a 360-degree view of every person in your enterprise.

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Verato Enrich™

Verato Enrich™

360 degree viewDigital engagement Data Sheets
Large Texas non-profit health system avoids costs, enhances productivity, and improves scalability

Large Texas non-profit health system avoids costs, enhances productivity, and improves scalability

360 degree viewReferential Matching Case Studies

Verato you can solve the problem that drives everything else: knowing who is who™

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