<p>Digital <em>transformation</em> depends on getting identity right</p>

Digital transformation depends on getting identity right

Digital transformation promises better experiences, faster growth, and smarter decisions — yet most initiatives stall for one reason: core systems cannot agree on who is who. Patient, provider, member, constituent, and customer records are fragmented across EHRs, CRMs, credentialing, cloud platforms, and other systems, so no team has a complete, trusted view. As AI raises the stakes, that gap grows more expensive. Verato MDM Cloud™ solves the problem that drives everything else — knowing who is who — giving healthcare organizations and enterprises across every industry a trusted identity foundation for digital transformation.

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Why digital transformation stalls without a trusted identity foundation

Most digital transformation initiatives stall because identity data is fragmented across disconnected systems that cannot recognize the same person or organization.

Fragmented data across disconnected systems

Records live in separate EHRs, CRMs, and cloud platforms, and data integration alone never resolves them into one trusted view.

Duplicate and conflicting records

Without accurate identity resolution, a single person can appear in multiple records, and teams stop trusting the data they rely on.

AI initiatives built on a weak foundation

Weak data foundations, not models, derail a large share of enterprise AI programs.

How Verato MDM Cloud™ accelerates digital transformation

Verato MDM Cloud™ resolves identity across every system, so transformation initiatives stop stalling and start delivering.

Personalization that recognizes every person

Verato Referential Matching® recognizes the same person across every channel — independently verified 24% more accurate¹ than competing MDM and EMPI approaches.

A digital front door that knows who's knocking

Verato Carbon™ brings 300M+ curated identities² to every match, so new and anonymous records resolve to a known person instead of creating duplicates.

Stewardship that runs itself

Verato Auto Steward® resolves duplicates automatically, so identity quality improves continuously instead of waiting on manual review queues.

AI-ready identity you can trust

Verato delivers a trusted identity foundation in a median of 92 days³, so AI initiatives start on resolved identity, not months of data prep.

¹Independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.

²Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).

³Median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).