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<p>The full customer story. Finally in one place.</p>

The full customer story. Finally in one place.

Consumer data is fragmented across CRM, loyalty programs, e-commerce, and call centers. As a result, marketing is wasting money targeting the same customer across two profiles; loyalty rewards go unclaimed, and AI inherits data nobody trusts. To prevent these issues, consumer data needs to be managed. With Verato MDM Cloud™, rated 4.9/5.0 on Gartner Peer Insights1, organizations can resolve, enrich, and activate a single trusted consumer identity. The result? Marketing dollars are spent efficiently and effectively; loyalty rewards reach the people who earned them, and AI runs on identity data it can trust.

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A household reviews a personalized offer together on a laptop.
24%

More accurate than any alternative — independently verified

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1.5B+

Identities resolved

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4.9 ★

Gartner Peer
Insights rating

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87%

Reduction in duplicate queues

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Patented accuracy. Proprietary data.
Connected everywhere.

  • Match more people, more accurately. Verato Referential Matching® is patented and 24% more accurate1 than traditional probabilistic matching. 
  • Start with better identity data. Verato Carbon® brings 300M+ curated identities2 to every match. 
  • Connect identity across organizations. Verato Identity Network™ (VIN) enables trusted identity interoperability, enrichment, governance, and stewardship across the healthcare ecosystem. 
  • Know more than who someone is. Enrich identities with real-world context, demographics, SDOH, and other attributes that make data more useful. 
  • Connect to the systems you already use. Out-of-the-box, bi-directional integrations with Epic®, Salesforce®, Snowflake®, Databricks®, and more. 
  • Give AI identity it can trust. Governed, explainable identity gives AI agents and applications the context they need — with an auditable trail behind it. 
  • Built for healthcare. Proven at scale. Trusted by 100+ healthcare organizations and rated 4.9/5.0 ★ on Gartner Peer Insights.3 
  • Get value faster. Go live in as little as four months.4 

How organizations use trusted consumer data

Organizations use trusted consumer data to power personalization, digital engagement, and revenue growth across the enterprise.

Personalization

Incomplete or scattered consumer profiles turn personalization into generic outreach with a name filled in. Verato MDM Cloud™ enriches consumer identity with real household and preference data, so personalized offers hit home and convert rather than being ignored.

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Digital engagement

Duplicate accounts and mismatched profiles push consumers out of digital channels before engagement even starts, and the losses compound: duplicate records and failed engagement help drive the $5M to $50M in annual patient and consumer revenue loss industry wide. Verato MDM Cloud™ verifies consumer identity in real time, so consumers stay in the channel instead of dropping out before they engage.

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Golden record

Every system holds a different version of the customer: CRM has one, e-commerce another, marketing a third, and none of them agree. Verato MDM Cloud™ creates a single golden record, so budget and forecasting decisions are based on a single number rather than multiple guesses.

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Identity verification

Password resets and account lockouts drain your support team and frustrate consumers. Verato MDM Cloud™ verifies identity in real time, so support ticket volumes drop, and consumers get through without the friction that drives them away.

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Lead acquisition

Fragmented consumer data can prevents effectively targeting and engagement.  Verato MDM Cloud™ unifies consumer identity across your systems, so acquisition spend targets real prospects instead of duplicates.

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Mergers and acquisition integration

Consumer duplicates spike the moment two organizations merge their data. Verato MDM Cloud™ finds the overlap and unifies identity fast, so integration timelines shrink instead of stalling, and synergy targets stay on schedule.

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How Verato MDM Cloud™ works for consumer data management

Consumer data management runs five capabilities that connect, identify, enrich, manage, and activate trusted identity.
1

Connect

Verato MDM Cloud™ connects to your consumer records across CRM, e-commerce, marketing, and call center systems, bringing every version of a customer into one place.
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2

Identify

Verato Referential Matching® resolves duplicates in your consumer records against a continuously verified reference database, independently verified as 24% more accurate2 than any alternative, so every version becomes one trusted identity.
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3

Enrich

Verato Enrich® adds authoritative contact, household, and preference signals to your consumer records for outreach and personalization.
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4

Manage

Verato Smart Steward™ automates identity stewardship, so your team reviews exceptions instead of every record.
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5

Activate

Verato synchronizes trusted patient identity in real time, so your systems always work from current data.
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Get hands-on before you talk to us

Skip the demo call. Explore key consumer data workflows on your own schedule, at your own pace, and see how Verato MDM Cloud™ turns fragmented profiles into one trusted identity — no meeting required.

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Learn more about consumer data management

Explore case studies, reports, and webinars built around your
patient identity and data management goals. 

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1Verato MDM Cloud™ holds a 4.9/5.0 rating on Gartner Peer Insights® in the Master Data Management Solutions market (as of July 2026). 

2Verato's Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.

3Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato's internal platform data (as of June 2026).

4Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato's internal implementation data (as of January 2026).

Databricks® is a registered trademark of Databricks, Inc. Epic® is a registered trademark of Epic Systems Corporation. Salesforce® is a registered trademark of Salesforce, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks.

Finally get consumer data right

Verato MDM Cloud™ creates one accurate, complete view of every consumer across your systems’ silos, resolving identities once, enriching with real-world context, improving the quality, and activating it everywhere it’s needed so every system, initiative, partner, and AI agent runs on data it can trust.

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