Book a DemoContact Us
<p>One provider. One <em>truth</em>. Every system.</p>

One provider. One truth. Every system.

Provider data becomes stale when a provider changes location, specialty, or network status, and every downstream system continues to run on the outdated version. Scheduling sends patients to the wrong location; referrals leak out of network, and compliance risk climbs with every unreconciled record. Provider data management is the foundation underneath it all. Verato MDM Cloud™ resolves, enriches, manages, and activates one a single trusted provider identity, built on a reference database of 1.5B+ resolved identities1, so scheduling shows the right location the first time, referrals stay in-network and retain revenue behind them, and directories hold up under regulatory review.

Book a demoExplore the platform
An administrator and a physician discuss provider data accuracy near the reception desk.
24%

More accurate than any alternative — independently verified

health-systems-stats
1.5B+

Identities resolved

health-systems-graph
4.9 ★

Gartner Peer
Insights rating

health-systems-stars
87%

Reduction in duplicate queues

health-systems-comparison

Patented accuracy. Proprietary data. Connected everywhere.

  • Match more people, more accurately. Verato Referential Matching® is patented and 24% more accurate1 than traditional probabilistic matching. 
  • Start with better identity data. Verato Carbon® brings 300M+ curated identities2 to every match. 
  • Connect identity across organizations. Verato Identity Network™ (VIN) enables trusted identity interoperability, enrichment, governance, and stewardship across the healthcare ecosystem. 
  • Know more than who someone is. Enrich identities with real-world context, demographics, SDOH, and other attributes that make data more useful. 
  • Connect to the systems you already use. Out-of-the-box, bi-directional integrations with Epic®, Salesforce®, Snowflake®, Databricks®, and more. 
  • Give AI identity it can trust. Governed, explainable identity gives AI agents and applications the context they need — with an auditable trail behind it. 
  • Built for healthcare. Proven at scale. Trusted by 100+ healthcare organizations and rated 4.9/5.0 ★ on Gartner Peer Insights.3 
  • Get value faster. Go live in as little as four months.4 

How organizations use trusted provider data

Organizations use trusted provider data to power scheduling, network growth, and revenue capture across the enterprise.

Provider directory accuracy

A directory lists a physician as in-network months after they’ve left the practice, so a patient calling to book hits a dead end and takes that visit somewhere else, and the losses add up: directory errors help drive the $5M to $20M+ providers lose annually to identity-related revenue leakage. Verato MDM Cloud™ synchronizes provider data in real time, so directories stay accurate everywhere patients look, and that visit stays with you instead of going to a competitor.

Explore directory accuracy resources

Identity verification

Manually verifying a provider’s identity at every location eats staff time and turns into password resets and support tickets IT has to handle. Verato MDM Cloud™ automates that verification, so access stays secure without the friction, and those tickets stop showing up.

Explore identity verification resources

Patient referral management

Provider network status changes the moment a contract lapses, or a provider leaves, and referrals keep routing to them anyway, so revenue leaks out of network before anyone notices. Verato MDM Cloud™ keeps referral relationships tied to accurate provider records, so routing stays in-network and the revenue behind it stays too.

Explore referral routing resources

Provider network planning and optimization

Provider records shift constantly, but network teams are still planning expansion off a map that’s months out of date. Verato MDM Cloud™ enriches provider data with affiliations and coverage, so expansion investment goes into gaps that exist, not ones an outdated map imagines.

Explore network growth resources

How Verato MDM Cloud™ works for provider data management

Provider data management runs on five capabilities that connect, identify, enrich, manage, and activate trusted identity.
1

Connect

Verato MDM Cloud™ connects to your provider records across credentialing, EHR, directory, and claims systems, bringing every system version of a provider into one place.
Explore data integration
2

Identify

Verato Referential Matching® resolves duplicates in your provider records against a continuously verified reference database, independently verified as 24% more accurate¹ than any alternative, so every version becomes one trusted identity.
Explore identity resolution
3

Enrich

Verato Enrich® adds affiliations, referral relationships, and service volumes to your provider records for outreach and network planning.
Explore data enrichment
4

Manage

Verato Smart Steward™ automates identity stewardship, so your team reviews exceptions instead of every record.
Explore data governance
5

Activate

Verato MDM Cloud™ synchronizes trusted provider identity in real time, so your systems always work from current data.
Explore data activation

Skip the call. See directory accuracy for yourself.

Explore how Verato MDM Cloud™ keeps provider directories accurate, referrals in-network, and identity verified — all in a self-guided tour you can run today, no meeting required.

Take the self-guided tour

Learn more about provider data management

Explore case studies, reports, and webinars built around your provider identity and data management goals. 

Explore resources

1Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato's internal platform data (as of June 2026).

2Verato's Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.

3Verato MDM Cloud™ holds a 4.9/5.0 rating on Gartner Peer Insights® in the Master Data Management Solutions market (as of July 2026).

4Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato's internal implementation data (as of January 2026).

Databricks® is a registered trademark of Databricks, Inc. Epic® is a registered trademark of Epic Systems Corporation. Salesforce® is a registered trademark of Salesforce, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks.

Get provider data right

See how Verato MDM Cloud™, the provider data management software behind one trusted identity, fits your systems, your workflows, and your goals. Let’s talk specifics.

Book a demo