Give your HIE the power to identify every patient — and match with total confidence
Your HIE’s participating organizations each run different EHRs and naming conventions, so the same patient can appear as several different people across your network — and cross-organizational matching rates can fall to 50%.¹ Verato MDM Cloud™ resolves identity across every participant’s EHR, closing that gap without requiring anyone to change systems. And, the the platform is HITRUST certified, SOC II Type 2 certified, PCI certified, and HIPAA compliant — so you can rest assured that data is secure.
Trusted by healthcare organizations to resolve identity at scale
More accurate than any alternative — independently verified
Identities resolved
Gartner Peer
Insights rating
Reduction in duplicate queues
Patented accuracy. Proprietary data. Connected everywhere.
- Match more people, more accurately. Verato Referential Matching® is patented and 24% more accurate1 than traditional probabilistic matching.
- Start with better identity data. Verato Carbon® brings 300M+ curated identities2 to every match.
- Connect identity across organizations. Verato Identity Network™ (VIN) enables trusted identity interoperability, enrichment, governance, and stewardship across the healthcare ecosystem.
- Know more than who someone is. Enrich identities with real-world context, demographics, SDOH, and other attributes that make data more useful.
- Connect to the systems you already use. Out-of-the-box, bi-directional integrations with Epic®, Salesforce®, Snowflake®, Databricks®, and more.
- Give AI identity it can trust. Governed, explainable identity gives AI agents and applications the context they need — with an auditable trail behind it.
- Built for healthcare. Proven at scale. Trusted by 100+ healthcare organizations and rated 4.9/5.0 ★ on Gartner Peer Insights.3
- Get value faster. Go live in as little as four months.4
How Verato MDM Cloud™ powers master data management for health information exchanges
Identity flows in automatically from every connected system, including CRM, EHR, and claims platforms.
Verato Referential Matching® resolves identity — 24% more accurate2 than any alternative, independently verified — so every match is one you can act on with confidence.
Verato Enrich® completes records with demographic and provider context — so records support outreach and decisions, not just matching.
Smart Steward™ automates duplicate detection and resolution across the network — so participants aren’t spending headcount on manual cleanup.
Delivers one trusted identity to every participant, in real time — so every system works from the same answer.
1The Pew Charitable Trusts, “Enhanced Patient Matching Is Critical to Achieving Full Promise of Digital Health Records,” October 2, 2018.
2Verato MDM Cloud™ holds a 4.9/5.0 rating on Gartner Peer Insights® in the Master Data Management Solutions market (as of July 2026).
3Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.
4Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).
5Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).
Databricks® is a registered trademark of Databricks, Inc. Epic® is a registered trademark of Epic Systems Corporation. Salesforce® is a registered trademark of Salesforce, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks.