The benefits of Verato Referential Matching
Verato Referential Matching® connects the right data to the right patients with the highest accuracy in the industry.
Other matching approaches can no longer keep up with the volume and breadth of new data, from disparate new sources and with varying degrees of quality. Verato Referential Matching® was built to handle these new demands.
Verato Referential Matching is powered by Verato Carbon™, our proprietary reference database of commercially-sourced demographic data spanning the entire U.S. population of healthcare consumers and providers over a 30-year history. We use this database as an “answer key” during matching to more accurately connect your data to the correct patients, consumers, and providers.
Verato Referential Matching uses artificial intelligence and smart algorithms that have been pre-tuned to the entire U.S. population — and therefore require no extensive tuning to match your unique population. This makes data integrations much faster and more seamless.