<p>Clean identity data powers your <em>strategic goals</em></p>

Clean identity data powers your strategic goals

Identity is where health systems break. No EHR, CRM, data lake, or EMPI was built to resolve it — leaving fragmented, duplicated records that undermine care, engagement, and AI. The result: $5M–$50M a year in lost patient and consumer revenue, plus millions more in denials, directory errors, and cleanup. Verato MDM Cloud™ resolves identities, removing duplicates, linking records across systems, building a golden record, and enriching it so every system and initiative built on that data delivers real value.

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A pediatrician reviews a baby's wellness visit with mom, closing the care gap.

Trusted by health systems across the country

24%

More accurate than any alternative — independently verified

1.5B+

Identities resolved

4.9 ★

Gartner Peer
Insights rating

87%

Reduction in duplicate queues

Patented accuracy. Proprietary data.
Connected everywhere.

Match more people, more accurately. Verato Referential Matching® is patented and 24% more accurate¹ than traditional probabilistic matching.

Start with better identity data. Verato Carbon® brings 300M+ curated identities² to every match.

Connect identity across organizations. Verato Identity Network™ (VIN) enables trusted identity interoperability, enrichment, governance, and stewardship across the healthcare ecosystem.

Know more than who someone is. Enrich identities with real-world context, demographics, SDOH, and other attributes that make data more useful.

Connect to the systems you already use. Out-of-the-box, bi-directional integrations with Epic®, Salesforce®, Snowflake®, Databricks®, and more.

Give AI identity it can trust. Governed, explainable identity gives AI agents and applications the context they need — with an auditable trail behind it.

Built for healthcare. Proven at scale. Trusted by 100+ healthcare organizations and rated 4.9/5.0 ★ on Gartner Peer Insights.³

Get value faster. Go live in as little as four months.⁴

Identity resolution is where health systems win or lose.

Duplicate, incomplete, and siloed records all trace back to one root problem: a lack of a trusted view of who is who across systems. How many duplicate or redundant identity records exist in your systems today? If these questions are hard to answer, that’s not a visibility issue. It’s a signal that identity isn’t yet mastered — and that limits everything built on top of it. Verato solves this by establishing a trusted identity foundation — unifying, enriching, managing, and activating identity across systems of record, engagement, and insight. With that foundation in place, a health system can: Deliver exceptional patient experiences and improve access across every digital and clinical channel. Support more coordinated care across the ecosystem. Fuel smarter growth, acquisition, and referral/network development. Strengthen analytics and AI with data it can trust. Reduce the cost and complexity of duplicate and disconnected data.

Power exceptional experiences

Recognize patients across every channel

Patients aren’t recognized across your portal, scheduling, EHR, and CRM — so they leak to competing health systems. Verato MDM Cloud™ resolves who’s who once, then activates trusted patient, provider, and location data across your enterprise.

Stop revenue leakage

Health systems lose an estimated $5M–$20M+ annually to denials, directory errors, and credentialing inefficiencies. Verato MDM Cloud™ reduces leakage, denials, failed outreach, and rework caused by mismatched or incomplete identity data.

Shrink manual data stewardship

Your stewards spend hours on manual review, merge, and reject tasks in duplicate queues just to keep patient and provider records accurate and compliant. Verato MDM Cloud™ automated, healthcare-grade matching shrinks the queue to true exceptions.

Fuel business growth

Get new providers billing faster

Fragmented provider data slows credentialing, so delayed onboarding costs your health system revenue. Verato MDM Cloud™ unifies provider identity across credentialing, EHRs, and other systems, so new providers start billing instead of sitting in a queue.

Stop sending patients out-of-network

Inaccurate directories send your patients out of network unknowingly, costing them money and costing your health system the visit. Verato MDM Cloud™ keeps directories accurate, so referrals and the revenue behind them stay in-network.

Route referrals to the right provider

When your EHR, CRM, and directory disagree on who a provider is, referral routing breaks and patients leak to competitors. Verato MDM Cloud™ keeps provider identity consistent everywhere, so referrals route correctly and stay in-network.

Power AI-native efficiency

Scale matching without adding headcount

Your legacy enterprise master patient index (EMPI) relies on manual review, so duplicate queues grow faster than your team can clear them. Verato MDM Cloud™ automates matching and merging, so queues shrink without added headcount.

Analytics & AI readiness

Duplicate and mismatched records quietly corrupt AI outputs: missed readmission risk, incomplete care gap alerts, skewed population segments. Verato MDM Cloud™ resolves identity first, so your analytics and AI reflect reality and clinical decisions hold up.

What health systems achieve with Verato MDM Cloud™

A New York health system

87% reduction in duplicate queues

A health system in New York cut its duplicate patient queue 87% after deploying Verato alongside its existing EMPI. That freed HIM staff to focus on preventing duplicates rather than resolving them, reducing the risk of claims denials and care errors tied to fragmented records.

A Texas health system

35% increase in care gap campaign conversion

A large Texas health system used Verato MDM Cloud™ to unify patient identity across Epic® and Salesforce®, improving conversion rates for care gap campaigns by 35%. Every patient who came back for that care is revenue the system would otherwise have lost but recovered because the outreach finally reached the right person.

¹Verato MDM Cloud™ holds a 4.9/5.0 rating on Gartner Peer Insights® in the Master Data Management Solutions market (as of July 2026).

²Verato’s Referential Matching® was independently verified by the Regenstrief Institute (2022) to be 24% more accurate than competing MDM/EMPI matching approaches.

³Verato Carbon® curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).

⁴Verato MDM Cloud™ delivers a median time to initial value of 92 days across the customer base, based on Verato’s internal implementation data (as of January 2026).

Databricks® is a registered trademark of Databricks, Inc. Epic® is a registered trademark of Epic Systems Corporation. Salesforce® is a registered trademark of Salesforce, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks.