<p>Trusted identity. Better <em>care</em>. From the first visit.</p>

Trusted identity. Better care. From the first visit.

Patient data fragments across EHRs, portals, HIEs, and payer feeds, and every duplicate record is a chance a clinician misses the allergy, medication, or history that matters. Registration errors follow patients for years, and any AI built on that data inherits the same blind spots. Patient data management is the foundation underneath it all. Verato MDM Cloud™ resolves, enriches, verifies, and activates one trusted identity, independently verified as 24% more accurate¹ than any alternative, so clinicians see the full chart instead of a fragment of it, records start clean at intake, and AI runs on identity data it can actually trust.

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Consolidated patient records help a physician deliver relevant, personalized care.

How organizations use
trusted patient data

Organizations use trusted patient data to power digital engagement, identity verification, and revenue capture across the enterprise.

Digital engagement

Duplicate registrations push patients away before care starts, and the fallout adds fast: fragmented identity data drives $5M to $50M in annual patient and consumer revenue loss across the industry, from churn, failed engagement, and duplicate records. Verato verifies your patients’ identities in real time, so patients complete scheduling rather than abandon it, protecting the appointment before it’s lost.

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Identity verification

Password resets and login failures drain your support team and frustrate your patients. Verato MDM Cloud™ verifies identity in real time, so support tickets drop, and patients get through without the friction that pushes them to give up.

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Master patient index (MPI) modernization

Legacy EMPI systems demand constant tuning and can’t keep pace with your data. Verato MDM Cloud™ resolves duplicates automatically, drawing on a reference database built from 1.5B+ resolved identities², so the staff who used to spend their week retuning match rules get that time back.

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Lead acquisition

Patient data lives in fragments by default, split across EHRs, portals, and claims systems before marketing ever sees a full picture. Verato MDM Cloud™ unifies patient identity across your systems, sharpening segmentation so acquisition campaigns reach the right people.

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How Verato MDM Cloud™ works for patient data management

Patient data management relies on five capabilities that connect, identify, enrich, manage, and activate trusted identity.

Connect

Verato MDM Cloud™ connects to your patient records across EHR, CRM, HIE, and data platforms, bringing every system’s version of a person into one place.

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Identify

Verato Referential Matching® resolves duplicates in your patient records against a continuously verified reference database, so every version becomes one trusted identity.

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Enrich

Verato Enrich® adds authoritative contact, household, and demographic signals to your patient records for outreach and care coordination.

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Manage

Verato Smart Steward™ automates identity stewardship, so your team reviews exceptions instead of every record.

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Activate

Verato synchronizes trusted patient identity in real time, so your systems always work from current data.

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Watch duplicates merge instantly

Watch duplicate patient records merge into one clean chart, see identity verify in real time, and clear the EMPI backlog — no call required. Run the self-guided tour on your own schedule.

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