Because of the COVID-19 pandemic, digital health initiatives have become urgent and necessary for healthcare organizations. A new report from Gartner, “It’s Time for Healthcare Delivery Organizations to Adopt a Digital-First Strategy,” describes how healthcare organizations can sustain and build on their digital health advances.
Digital-first healthcare has arrived
As the report points out, healthcare has finally flipped.
This industry was built on in-person interactions. Have you ever made an
inconvenient trip to an emergency department in the middle of the night, simply
because no other form of care was available?
Now, digital interactions and engagements frame the entire
As the Gartner team notes, technology advances such as
telehealth have the potential to improve
healthcare for the long-term, from addressing the caregiver shortage to
benefiting population health and reducing the costs of care.
The report outlines a complete digital-first strategy, based
on eight domains. Just a few include:
- a digital front door that’s the
primary conduit between consumers and their healthcare provider
- a consumer-generated health data (CGHD)
repository, where all health data generated by the consumer is stored and
- consumer-mediated data exchange (CME)
– coordinates the exchange of consumer health and healthcare information, based
on consumer permissions
data is essential for digital-first healthcare
works with our customers on their digital-first initiatives, we’re guided by a
fundamental truth. The patient is still the center of digital-first healthcare.
healthcare channels will depend on bringing together patient data across
multiple platforms, while maintaining a consistent, accurate identity for every
person. Right now, the majority of
healthcare organizations are lacking the person data infrastructure needed to expand
and sustain digital-first healthcare.
18% of a health system’s medical records are duplicates, which means that one
in five patient health histories are incomplete at the point of care.
Once this data is shared beyond the organization—such as in a health
information exchange—the percentage of errors increases to more than 50 percent, according to research by The Pew
typical large healthcare organization, patient data is spread across many
different systems and increasingly arrives from external sources as well,
versions of the same EHR software
for modern patient data management
organizations need modern patient data management services to act as a master
person index and underpin digital-first initiatives. Modern patient data
management is universal in scope, supporting digital-first initiatives across
an entire health system. This approach gives healthcare organizations the
- Data governance is supported with a single pointer to data about each person.
- Patient data is highly accurate and unified across the enterprise.
- Cloud native data management services prevent duplicates and manage patient identity across a vast number of data sources.
- Data management is quick to deploy, taking far fewer resources than historically necessary to manage patient data.
- The system scales with evolving business demands.
- Data accuracy is supported by referential matching which overcomes traditional barriers created by a lack of data standards.
- Increased productivity for data stewards means predictable TCO.
 Black Book Market Research, Mid-Year EHR Consumer Satisfaction Survey, 2018