In today’s digital economy, identity has become the foundation for every interaction. Whether connecting patients to care, members to benefits, or customers to personalized experiences, organizations can’t meet modern expectations without knowing precisely who each individual is. Yet too often, identity data remains fragmented, inconsistent, and trapped in silos — limiting the potential for innovation and growth.
The identity challenge
The pandemic exposed just how fragile identity consistency is across care settings and digital systems. As telehealth, online portals, and digital services expanded, many organizations discovered duplicate records, demographic mismatches, and disconnected identity data. These gaps don’t just create inefficiency — they compromise trust, data security, and the ability to deliver seamless, personalized experiences.
Most organizations recognize the importance of offering connected digital experiences but struggle to achieve them. Without a trusted identity foundation, even the best data and AI strategies falter. Siloed identity systems lead to incomplete customer views, wasted investments, and missed opportunities to build meaningful engagement.
Why identity maturity matters
A clear, connected, and trusted view of identity enables operational efficiency and powers transformation. Organizations with advanced identity maturity can:
- Deliver truly personalized experiences across every touchpoint
- Improve safety, satisfaction, and loyalty through accurate data
- Enable AI and analytics initiatives with high-fidelity identity data
- Reduce compliance risk and manual rework
- Create a unified foundation for innovation and growth
Verato’s Identity Intelligence Maturity Assessment reveals where organizations stand and provides a structured path forward, guiding organizations from basic data practices to enterprise-wide mastery. The assessment uses a five-level model, ranging from Exploring to Mastering, to benchmark your organization against industry best practices. Whether you’re just starting to centralize identity data or already have automated, enterprise-wide capabilities, this tool helps you pinpoint exactly what’s next.
From exploring to mastering
- Exploring: Initial discussions and manual processes, with limited visibility or strategy.
- Doing: Basic use of clinical or central systems for identity, but silos persist.
- Becoming: Centralized strategies emerge, yet processes remain manual.
- Being: Identity becomes automated, real-time, and connected across data types.
- Mastering: Identity intelligence is woven into the organization’s culture — driving data-driven decision-making and powering personalized experiences at scale.
Organizations that progress along this curve turn identity into a competitive advantage. They gain a true 360-degree view of their customers, enhance interoperability, and establish a foundation that fuels future-ready innovation.
Start your journey toward mastery
Digital transformation begins with Knowing Who Is Who™. The Verato Identity Intelligence Maturity Assessment helps organizations evaluate their current identity capabilities, uncover gaps, and chart a roadmap toward mastery.
Download the full white paper to learn how advancing identity maturity can transform your enterprise and start building your foundation of trusted identity today.
