As digital transformation and AI progress at lightning speed, organizations find themselves data rich and insights poor. Digital transformation’s promise to drive better experiences and business performance is falling short.
Data is often trapped in silos across disconnected systems of record such as ERPs and EHRs; systems of engagement such as CRMs; and systems of insight such as cloud data platforms. These systems cannot integrate seamlessly without a single source of truth for identity, making it impossible to share and consume complete and trusted 360-degree views of people, organizations, and networks.
A bold step forward in identity intelligence
Enter Verato MDM Cloud—an industry-defining master data management (MDM) solution that reimagines how enterprises achieve a complete and trusted 360-degree view of their people, organizations, and networks.
We are excited about this groundbreaking evolution in master data management, as it delivers unprecedented data intelligence and interoperability. We know our customers rely on Verato to drive their most strategic data-powered initiatives such as customer 360, enterprise analytics, artificial intelligence, interoperability, and cloud transformation. In turn, Verato ensures these initiatives have complete and trusted high-fidelity data, enabling critical insights and efficiencies to power exceptional experiences — the ultimate game changer to acquire and retain customers, enhance your brand reputation, compete in the market, and drive growth.
Key enhancements that set Verato MDM Cloud apart
This latest release introduces several significant upgrades and new functionality designed to help you maximize your identity data.
Enhanced ecosystem
Verato has enhanced its platform to more easily fit into any organization’s customer 360 technology ecosystem with pre-built apps and accelerators for platforms like Salesforce, Snowflake, and BigQuery. You can even use the Verato platform to exchange data with other Verato customers about your common patients, customers, members, clinicians and other identities.
Identity verification
Verato MDM Cloud includes digital identity verification to support secure employee password resets, frictionless customer registrations, and more trusted customer interactions. Powered by CLEAR, Verato supports the IAL2 standard to ensure compliance with emerging regulatory requirements such as the 21st Century Cures Act.
Verato Entity 360
Verato MDM Cloud includes a robust new data model and configurable user experience that enables more holistic 360-degree views of each customer’s identity, from across the organization’s own data sources, Verato’s wide array of enrichment data, and that person’s relationships with other entities (e.g. their household). Organizations can even leverage a pre-built and extensible data model for every type of identity role that a person might inhabit. For example, one person might interact with an organization as a customer, next of kin, guarantor, patient, member, contractor, employee, and clinician, and can be represented as all of these roles in Verato MDM Cloud.
Verato Smart Steward
Verato MDM Cloud enables AI-powered data governance with Verato Smart Steward, which lets organizations achieve even higher matching accuracy and more automated data governance. Verato already achieves extraordinary identity resolution accuracy with Verato’s patented approach to referential matching. With Verato Smart Steward, organizations can now gain AI-powered recommendations on how tasks should be resolved to achieve more complete and accurate 360-degree views of each customer.
Verato Cohort Analyzer
Verato MDM Cloud includes a powerful new reporting and insights layer that enables organizations to understand and activate their master data. Users can now create, analyze, and extract cohorts of their populations, using their own master data as well as Verato enrichment data, to build smarter audience segments, derive richer analytics, and achieve more effective outreach.
Cohort Analyzer includes out-of-the-box analytic models to accelerate time to value for population intelligence and provider network intelligence use cases. For example, organizations can use Verato Population Intelligence to better understand target audiences for marketing campaigns while Verato Provider Network Intelligence includes affiliation and service volume information for all healthcare providers in specific U.S. markets for more accurate network analytics.
The Verato platform also has enhanced configuration and administrative console capabilities to enable Verato’s customers, systems integrators, and partners to accelerate their deployments and realize the value of customer 360 even faster.
The Future of Data-Driven Innovation
With these game-changing enhancements, Verato MDM Cloud sets a new standard in identity intelligence, enabling enterprises to:
- Break down data silos and integrate across all systems of record, engagement, and insight.
- Improve customer experiences with trusted, complete identity views.
- Enhance security and compliance with advanced verification capabilities.
- Leverage AI-driven insights for superior data governance and analytics.
Ready to learn more? Read the full white paper or contact us for a demo today.
