Digital transformation — now accelerated by AI — hinges on comprehensive identity intelligence that legacy master data management (MDM) approaches cannot provide. Today, a unified, verified, enriched identity foundation with extraordinary accuracy is required for AI-enabled, personalized customer engagement.

Watch this session recorded live at the 2025 Gartner® IT Symposium™ featuring Verato, Baptist Health, and Snowflake® to learn how next-gen MDM powers digital transformation.


 Gartner® and Gartner® IT Symposium™, and Gartner® Peer Insights™ are trademarks of Gartner, Inc. Snowflake® is a registered trademark of Snowflake Inc. Verato does not imply any affiliation or endorsement by use of these marks. 

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