Most matching technologies compare records to each other and hope the data lines up. It rarely does. Verato Referential Matching® takes a different approach, verifying every record against Verato Carbon®, a continuously updated reference database of more than 300 million identities with up to 30 years of demographic history1. The result: accurate matches even when the underlying data is incomplete, outdated, or wrong.
1Verato Carbon™ curates 300M+ identities built over 30+ years, based on Verato’s internal platform data (as of June 2026).