Making identity trustworthy within and across organizations is a central theme
McLean, Va. — Nov. 12, 2026 — Verato® today announced it will lead two sessions at HLTH USA 2026, November 15–18 in Las Vegas. The sessions cover how to resolve and connect identity data so every system, partner, and AI agent runs on data it can trust.
Every analytics, AI, and patient engagement initiative rests on one question: Who does this data represent? When patient, provider, member, and consumer identities are fragmented across systems and organizations, getting the answer wrong is costly. Duplicate and missing records pile up. Clinicians work from incomplete charts, and patients are missed or misidentified, leading to experience issues. AI initiatives stall because no one can confidently link or verify the underlying data to support the workflow. According to the “2026 Healthcare Identity Intelligence Report” (S&P Global Energy Horizons / 451 Research, commissioned by Verato), 84% of providers and payers say data mismatches directly contribute to lost revenue.
“Getting identity right within your own systems is hard. Getting it right with every partner is where all organizations still struggle. Each new payer, affiliate, or exchange brings its own version of the same patient, and every mismatch costs revenue or patient trust,” said Jason Bihun, president of commercial operations at Verato.
The infrastructure behind 2027 initiatives: accurate, networked patient data
On Tuesday, November 17, from 7:30–9:00 am PT, Verato will host a working breakfast in the HLTH Art Gallery’s Venetian Ballroom E, facilitated by Josh Firstenberg, director of customer success management at Verato.
Healthcare is connected. Its identities aren’t. When partners hold different versions of the same person, data arrives incomplete, incorrect, or not at all. Verato will explain how the Verato Identity Network™ (VIN™), a secure, governed network, enables organizations to identify the same people, share trusted identity data, and keep it in sync.
Space is limited. HLTH attendees can request an invitation to the breakfast.
Identity: the infrastructure everyone depends on
On Tuesday, November 17, from 10:30 am–12:00 pm PT, Verato and HLTH will co-host a closed-door roundtable for chief data and analytics officers (CDAOs) in Murano 3206 (Floor 3). Martin Hougaard, vice president of product marketing at Verato, will facilitate.
The invitation-only roundtable convenes a small group of senior health system data and analytics leaders for a peer discussion on getting identity right as organizations, data environments, and use cases evolve. Participants will examine how patient, provider, member, and consumer identities are governed, connected, and managed across the health ecosystem, and how those choices affect analytics, AI, and engagement outcomes.
CDAOs interested in participating in the roundtable can request an invitation.
Connect with Verato at booth #4227
Throughout the conference, attendees are invited to meet the Verato team at booth #4227 to see how Verato builds the data foundation for healthcare with Verato MDM Cloud™ and the Verato Identity Network™ (VIN), which resolve, govern, and connect data so that every system, partner, initiative, and AI agent runs on data it can trust.
About Verato
Verato®, the identity intelligence company, solves the problem that drives everything else—Knowing Who Is Who®. Proven in healthcare. Trusted everywhere.
Verato MDM Cloud™ delivers unprecedented identity intelligence by combining industry-leading identity accuracy with enterprise-wide data mastering to unify, enrich, and manage identities across systems of insight, engagement, and record—unlocking more accurate, actionable data insights.
With complete, accurate, and trusted identity intelligence, Verato improves business results by powering exceptional consumer experiences and patient outcomes, fueling business growth, accelerating AI readiness, boosting productivity, and reducing costs across every business process that consumes identity. For more information, visit verato.com.
Media contacts
Supreme Communications for Verato
[email protected]