In a recent executive roundtable hosted by Verato, CIOs and CMIOs from leading healthcare organizations gathered to discuss the critical role of enterprise healthcare master data management (hMDM) in delivering exceptional patient experiences and optimizing operational efficiency. The event focused on designing a best-in-class architecture for knowing “who is who” across the enterprise, addressing the growing challenges of data fragmentation and the evolving needs of modern healthcare.
The evolving landscape of patient identity
Knowing every patient’s identity is fundamental for delivering personalized care, facilitating smooth care transitions, and fueling health system growth. However, as healthcare organizations adopt multiple EHR systems, CRMs, joint ventures, and cloud-based solutions, the challenge of maintaining accurate and complete patient data has become increasingly complex. Fragmented data, diverse patient roles (from consumer, to caregiver, to clinician), and requirements for more personalized care are all complicating data management while making it more critical than ever.
One CIO described this evolution as building a “human master index” — moving beyond the typical “enterprise master patient index” or “master data management” concept to have a true single source of truth for identity data for every person across the enterprise.
Adopting a phased approach to hMDM implementation
From the session, we heard that a phased data management approach is often necessary to build the case for deeper investments, address key challenges, and maintain continuity of care with existing workflows. Three considerations rose to the top of the list to highlight how to approach a major shift in your identity data management strategy:
- Start small: Begin with high-impact use cases to demonstrate the value of hMDM and build momentum.
- Scale gradually: As organizations gain experience and confidence, they can expand their hMDM initiatives to address additional challenges.
- Leverage technology: Utilize advanced hMDM solutions to streamline processes and optimize efficiency while reducing cost.
Case Study: Baptist Health Jacksonville
Aaron Miri, CIO of Baptist Health Jacksonville, shared that by leveraging Verato’s identity resolution capabilities, Baptist Health was able to automate the manual process of sending imaging orders and results between their main hospital and a partner hospital for pediatric patients. This streamlined workflow eliminated the need for fax-based communication and ensured accurate data exchange.
Looking ahead
As the healthcare landscape continues to evolve, the importance of enterprise healthcare master data management cannot be overstated. By investing in hMDM solutions, organizations can improve patient experiences, optimize operational efficiency, and drive better outcomes.
Verato is committed to providing innovative solutions that address the unique challenges faced by healthcare providers in today’s complex environment. To learn more about how our solutions can support your strategic initiatives, schedule a time to meet.
