Fix the Foundation: How Identity Data Drives Insurance Transformation

Financial services/MDM

In today’s insurance landscape, AI is reshaping underwriting, fraud detection is becoming smarter, and customer expectations are rising by the minute. Yet there’s one foundational flaw undermining all of it: fractured identity data.

A new eBook, “Claim Denied: The Identity Data Crisis Undermining Insurance, pulls back the curtain on a pervasive but often overlooked challenge—knowing who your policyholder actually is, in every quote, claim, and conversation. And the impact is massive: poor data quality costs the insurance industry up to $160 billion in process inefficiencies over five years, according to Accenture.

Here’s why insurance leaders across P&C, Life, and Retirement should give this eBook a read—and why you can’t afford to ignore the identity data crisis any longer.

What You’ll Learn

The True Cost of Fragmented Identity
From missed cross-sell opportunities to stalled life insurance claims, the eBook reveals how inconsistent policyholder identity data leads to real-world failures across the business.

Why AI Falls Flat Without Clean Identity Data
You’ll discover how fragmented records sabotage even the most advanced AI models, preventing them from recognizing fraud, streamlining claims, or delivering personalized customer experiences.

The Risk to Revenue and Reputation
Over $308 billion is lost annually to insurance fraud in the U.S., and $170 billion in premiums could be at risk over the next five years due to poor claims experiences. Disconnected identity data is often at the heart of these losses.

How to Fix It—and What “Good” Looks Like
Learn how unified, enriched identity data improves underwriting, accelerates claims, enables proactive fraud detection, and unlocks new growth through smarter marketing and servicing.

Why It Matters Now

Insurance transformation doesn’t start with AI, CRM upgrades, or insurtech acquisitions—it starts with identity. Without clean, complete, and connected identity data, your entire ecosystem is flying blind.

Download the eBook and find out how forward-looking insurers are resolving identity at the core to power the next generation of claims, service, and growth.