In today’s rapidly evolving healthcare landscape, payers face a perfect storm: rising costs, evolving regulations, and member expectations shaped by digital-first experiences in other industries. The pressure is mounting—and the cracks in traditional, siloed data systems are showing.
But this isn’t just a technical challenge, it’s a strategic one.
The new ebook, The Payer Imperative: Moving Beyond Data Silos with Customer 360, lays out a powerful case for why now is the moment to rethink your data strategy—and how a modern, unified member view can transform your organization from the inside out.
Data Silos Are Costing You More Than You Think
Poor data quality is no longer just an annoyance—it’s a multimillion-dollar problem. Research from Gartner reveals that organizations lose an average of $12.9 million annually due to bad data, with healthcare bearing an even greater burden.
Payers are grappling with:
- Massive administrative costs from manual processes and data reconciliation.
- Provider directory inaccuracies costing the industry $2.76 billion per year (CAQH).
- 76% of claim denials rooted in incomplete or inaccurate data (Experian, 2024).
The cost of inaction is no longer theoretical. It’s operational, financial, and strategic.
The Shift from Patchwork Fixes to Foundational Change
The Payer Imperative makes it clear: tactical band-aids won’t cut it anymore. The future belongs to payers who embrace a Customer 360 strategy—a complete, connected, and trusted view of each member, powered by identity intelligence.
What does this shift unlock?
- Precision acquisition and engagement: Tailor your outreach with rich, household-level insights and eliminate redundant efforts.
- Operational efficiency: Reduce manual effort, cut costs, and accelerate claims processing with trusted, consolidated member data.
- Proactive risk management: Leverage social determinants of health (SDOH) for earlier interventions and improved outcomes.
- AI and analytics readiness: Build a data foundation that supports predictive models, fraud detection, and personalized care at scale.
- Identity Intelligence: The Missing Link
You can’t personalize care or manage risk for members you can’t accurately identify. That’s why robust identity data management and governance is central to achieving a trusted Customer 360. It solves the “who is who” problem across disconnected systems, ensuring every system of engagement and decision-making is grounded in truth.
A Strategic Blueprint for the Future of Payership
This ebook doesn’t just highlight problems—it offers a blueprint. You’ll gain:
- A framework for transforming siloed data into actionable insight.
- Guidance on integrating SDOH and identity data for deeper member understanding.
- Clear starting points for evaluating your current infrastructure and identifying high-impact opportunities.
Don’t Just Manage Data—Lead with It
Payers that act now to unify their data will be the ones best positioned to thrive in the data-driven future of healthcare. They’ll be more agile, more member-centric, and better equipped to deliver real value—both to their members and to their bottom line.
Download the ebook: The Payer Imperative: Moving Beyond Data Silos with Customer 360
Discover how a modern data strategy can transform your organization and fuel your next wave of innovation.
