Vendor offers innovative approach to creating 360-degree views of customers, members, and patients
MCLEAN, VA (July 5, 2016) – Verato, Inc., a leading provider of cloud-based identity resolution and linking solutions, today announced that it has been recognized by Gartner as a 2016 Cool Vendor in Data Integration and Data Quality.
Verato offers a new, big-data approach to matching and linking identities within and between enterprises. This approach hinges on CARBON: a complex graph database that assembles a range of orthogonal datasets into unique identities using sophisticated machine-learning algorithms. Verato uses this authoritative database of identities as a reference to validate, link, repair, and enrich patient, member, or customer data. This allows healthcare providers to develop longitudinal patient records, to more accurately exchange health information, and to perform comprehensive analyses of populations. And it allows businesses to gain 360-degree views of their customers, to perform robust market segmentations, and to analyze behavior to determine personalization strategies and tactics.
“We are honored to have been recognized as a Cool Vendor by Gartner,” said Mark LaRow, CEO of Verato. “We offer a unique and disruptive approach to integrating customer or patient data across different systems—an approach that is better, cheaper, and faster to implement than traditional technologies. Our method allows us to achieve results that other vendors can’t because we can accurately match records despite the data quality issues that always exist within identity data.”
Verato has repeatedly proven its powerful approach with its customers. On average, Verato has been able to find 20% more matches than the leading Master Data Management (MDM) tools in one-tenth of the time.
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About Verato
Verato offers a cloud-based platform that matches and links customer records and identities across systems and enterprises. Verato achieves the highest match rates in the industry, allowing healthcare, commercial, and government organizations to develop a single view of their patients, customers, and citizens. Verato delivers sub-second performance and securely scales to hundreds of millions of transactions to support the largest organizations. Verato maximizes time-to-value and minimizes total cost of ownership because there is no on-premise software to implement. Verato is based in McLean, VA.
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