HITea with Grace Podcast: The Patient Matching Problem in Healthcare

Featured on the HITea with Grace podcast

Rachel Blum spills the tea on the patient matching problem in healthcare 

Rachel shares her career journey into health IT leadership and breaks down the concept of healthcare master data management (hMDM)—what it is, why it matters, and how it impacts nearly every facet of care delivery. Grace and Rachel explore what happens when health systems don’t have a clear view of “who is who” across records and settings, and how a more unified identity approach can improve both clinical outcomes and operational efficiency.

Spend 15 minutes with Grace and Rachel live from the recent ViVE event to explore:

  • What Healthcare Master Data Management means in practice
  • Why patient identity is a core issue in healthcare transformation
  • Key challenges health systems face in adopting modern identity solutions
  • How a 360-degree view of the patient enhances outcomes and experiences
  • The implications of treating patients as consumers in a digital health environment
  • The role of AI in driving innovation in patient identity
  • Real-world success stories from hospitals leveraging identity tools to improve care

Listen to the podcast