In June 2024, Baylor Scott & White Health set out to replace IBM Initiate® and unify 16 million patient identities and 30 million consumer identities across Epic®, Snowflake®, and joint venture systems. Starting with consumer data and expanding to provider data next, they aimed to create a single, trusted view that could power analytics, digital engagement, and growth across the enterprise.
One year later, hear from Baylor Scott & White’s digital and analytics leaders on how they built a phased customer 360 (C360) strategy — beginning with linking Epic®, Snowflake®, and joint venture data — then activated that data in the Snowflake® Healthcare & Life Sciences Data Cloud.
This session offers a candid look at architecture, governance, and lessons learned so you can accelerate your own journey from fragmented identity to a scalable, analytics-ready customer 360.
Key Takeaways:
- The real barrier – 9 in 10 leaders state siloed identity data significantly impacts their ability to deliver personalized experiences, underscoring the challenge of connecting data accurately and in real time across silos and systems.
- AI-ready data – Preparing enterprise data to fuel advanced analytics, personalization, and innovation.
- Identity as the connective tissue – Why accurate, trusted identity data underpins every successful C360 strategy.
- Real-world impact – How accurate, unified data is driving better customer experiences, operational efficiency, and measurable outcomes, and the KPIs organizations should monitor to measure success.
Epic® is a registered trademark of Epic Systems Corporation. IBM® and IBM Initiate® are trademarks or registered trademarks of IBM Corporation. Snowflake® is a registered trademark of Snowflake Inc. Verato is not affiliated with IBM Corporation.