The COVID-19 pandemic has highlighted underlying challenges in identity matching for public health organizations. Missing demographic data and outdated mailing addresses or telephone numbers makes it very difficult to accurately deliver and track test results, perform contact tracing, and distribute vaccines.
Public health organizations need complete and accurate data that is key to analysis including contact information, demographics, social determinants of health (SDOH) and more. Taking a proactive, data-driven approach to identity matching and resolution will help organizations strengthen record-matching capabilities and improve readiness for health disasters and strategic initiatives.
