Conventional consumer master data management (MDM) and master person index (MPI) technologies cannot keep up with the
explosion of member data, which is coming from myriad new sources with wildly differing formats and standards. In addition to claims data, payers must now integrate clinical data, patient-generated health data (PGHD), social determinants of health (SDOH) data, and telehealth data—and tie all this data to the correct members more precisely than ever before.
Conventional MDM and MPI technologies also cannot keep up with the host of new use cases required of them—like quality metrics,
HEDIS reporting, risk adjustment, and value-based care. They are legacy, on-premises technologies that require significant maintenance,
hardware, tuning, and upgrades. They take months or years to implement and integrate. They are slow and laborious to scale. And
they require heroic efforts by data stewards to manually resolve thousands or millions of “potential duplicate” member records they
cannot automatically resolve on their own.