Discover how Texas Health Resources uses Verato to gain confidence in their customer 360 view.

Texas Health Resources has an ambitious goal: a completely connected consumer experience by 2026. A new identity resolution service is powering this initiative, supporting a holistic view of each consumer and helping to elevate customer experience.


To connect the consumer journey, Texas Health needed a 360-degree view of every person who interacted with the healthcare system. It was essential to keep consumers’ identities consistent across every touchpoint—including technology and physical locations—to populate an enterprise data warehouse and create a seamless experience.

Because of growth and new business relationships, Texas Health had many separate systems generating and maintaining consumer data. These included Salesforce® (customer relationship management) and Epic® (electronic health records). It wasn’t optimal to incorporate clinical information in Salesforce or to maintain consumer information within Epic.


“We can see how a consumer interacts with us at a level we’ve never seen before.”

Michael Parris, Vice President of Data Integration and Analytics, Texas Health Resources

Texas Health used Verato Universal™ Master Person Index (UMPI) as an identity resolution service, delivering a single ID and unified understanding of each person across every touchpoint.

“Verato’s UMPI has helped us to fill gaps in information. With Verato, we easily integrate data and we’re confident in our consumer 360 view,” says Michael Parris, Vice President of Data Integration and Analytics. Supported by Verato’s proprietary referential matching technology and modern APIs, the warehouse connects information from 40 data sources. These include patient surveys, care coordination, marketing automation, and external consumer preference data, along with Epic and Salesforce.


The 360-degree view of Texas Health consumers will continue to grow over time, and Verato will scale with it. When the technology team added a particularly large data set, reflecting consumer information on 4.8 million people, it took just one week to integrate these new records in Verato.

“With other systems I’ve used, it takes 2-4 months to add a new data source to an EMPI” Michael comments. “Verato is exponentially quicker.”


With Verato, employees across Texas Health can access the right information more quickly, enabling more streamlined scheduling, marketing, and consumer experience. While improving processes, Texas Health is also pursuing many innovations in care and service.


With connected data and greater analytics capabilities, Texas Health will be able to conduct more personalized marketing and outreach across the region, including:

• Proactively marketing to people new to the area

• Reaching individuals with information and services tailored to their potential health concerns

• Engaging more with consumers with chronic conditions, and those at-risk for medical problems, helping them to improve their health


The Texas Health data science team has many innovations in progress, including:

• A recommendation engine for more informed patient assistance, including sensitivity to difficult health situations

• Supporting consumer preferences for appointment times and days

• Easily referring people to physical therapy or other services near their homes

• Alerting people when they are due for a mammogram, lab test, or other preventive care

“To provide the best consumer experience, we need to know who you are. For the first time, we can tie together a person’s experiences across their entire Texas Health journey.”

Michael Parris, Vice President of Data Integration and Analytics, Texas Health Resources