Referential Matching: A Smarter Way for Knowing Who Is Who™

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What You’ll Learn

Every duplicate record, missed match, and stalled data project traces back to the same question: is this the same person? This explainer walks through why traditional matching approaches struggle to answer it and how referential matching changes the math. It is a fit for data quality, HIM, and IT teams evaluating matching technology, and for anyone comparing probabilistic, deterministic, and referential approaches.

  • Why probabilistic and deterministic matching miss hard cases
  • How referential matching uses a reference database to resolve identities
  • Where the peer-reviewed 24% accuracy improvement over probabilistic matching comes from
  • How better matching reduces duplicates and manual stewardship work
  • What referential matching means for downstream interoperability