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Every day, a physician sees a patient referred to the wrong location. A claim gets denied because a provider’s NPI doesn’t match what’s on file. A health system loses a referral to a competitor it didn’t even know was competing. None of these failures trace back to a single bad decision — they trace back …
Provider data has become one of healthcare’s most important operational assets, but for many health systems, it remains one of the least trusted. It sits across credentialing systems, EHRs, marketing platforms, CRMs, directories, referral tools, scheduling applications, data warehouses, and payer workflows. Each system may be accurate for its own purpose, yet together they often …
The Gartner Magic Quadrant for Master Data Management (MDM) has returned after a five-year pause, and its timing is not accidental. Master data management has moved from a back-office discipline into a strategic foundation for AI, analytics, and real-time decision-making. Organizations are no longer investing in MDM simply to clean data. They are investing to …
Healthcare organizations already know fragmented data hurts the patient experience. The 2026 Research Report from S&P Global, Bridging the gap between patient expectations and healthcare delivery, makes it clear: patients are frustrated, loyalty is at risk, and healthcare leaders are elevating experience as a strategic priority. But the research highlights another critical issue: the impact …
Rising patient experience expectations are exposing gaps in healthcare operations Patient experience expectations have risen to match consumer brands, exposing gaps in healthcare operations that cannot deliver the same level of coordination, personalization, and consistency that patients experience in retail, banking, and travel. Proprietary research conducted in partnership with 451 Research shows that 95% of consumers now …
Healthcare organizations are investing heavily in AI, digital front doors, analytics, and interoperability. Yet many of these initiatives continue to underdeliver. A common issue sits beneath the surface: identity remains fragmented across systems, which directly impacts patient safety, growth, operational efficiency, and trust in data across the organization. Despite significant progress, most healthcare data still live in silos across EHRs, CRMs, provider systems, and …
The Gartner® Magic Quadrant™ for Master Data Management is back after a five-year hiatus—and it arrives at a moment when the role of master data management (MDM) has fundamentally changed. What was once a back-office discipline focused on data consolidation is now a strategic foundation for AI, analytics, and real-time decision-making. Verato is included as …
At ViVE 2026, Verato’s session When Identity Breaks, Experience Breaks featured a conversation between Josh Firstenberg, Sr. Dir., Partners and Customers at Verato, and Meghan Quint, SVP of Product & Customer Success at Opala. The discussion centered on a foundational issue that shapes every healthcare interaction: identity, and what happens when it fails. Explore the …
At this year’s Gartner Data & Analytics Summit, one theme stands out: Organizations are under intense pressure to turn enterprise data into measurable AI-driven value, faster than ever before. But across healthcare and highly regulated industries, there is a difficult reality beneath the ambition: Many organizations are not AI-ready. It’s not because systems and algorithms are not sophisticated enough, or the investment is not sufficient. It’s because the …