Blog
This post is part of our Identity First. Everything Follows. blog series, in which we explore our response to CMS’s 2025 RFI in partnership with Snowflake. Healthcare has made major strides in building digital bridges between systems. From the rollout of FHIR-based APIs to the nationwide ambitions of the Trusted Exchange Framework and Common Agreement …
In an era where $330 billion in premiums and underwriting profit are at risk over the next five years (Accenture), financial institutions can’t afford to overlook the power of trusted customer data.
In an ideal healthcare system, every patient’s journey is seamless, vital information is always accurate and accessible, and care is truly personalized. Yet, as highlighted in a recent webinar with Banner Health, the reality is often far from this vision, plagued by a pervasive and often dangerous issue: inaccurate patient identity data. This deep dive …
What early adopters already know about getting identity right Healthcare is in the middle of a major shift. As the industry pushes toward digital transformation, AI adoption, and seamless interoperability, one thing is becoming clear: without trusted identity data, nothing works. Identity isn’t just a background function; it’s the foundation that supports everything. This year’s …
In an era where $330 billion in premiums and underwriting profit are at risk over the next five years (Accenture), financial institutions can’t afford to overlook the power of trusted customer data.
Unlocking Member-Centric Care: Why Interoperability Is the Business of Better Outcomes (and Revenue)
In today’s healthcare payer landscape, interoperability isn’t just a buzzword—it’s a business-critical capability. At its core, interoperability is the ability to seamlessly and securely exchange, interpret, and use health data across disparate systems—from EHRs and payer platforms to third-party apps and provider portals.
For insurers, where the buyer’s journey is long, heavily regulated, and trust-driven, disconnected and poor-quality prospect data is more than an inconvenience—it’s a growth inhibitor.
When it comes to delivering great customer experiences, everything starts with identity data. But not just any data—you need identity intelligence: accurate, connected, and continuously updated information that tells you exactly who is who. That’s why I’m excited to announce the launch of our Snowflake Native App, now available on Snowflake Marketplace. This release enables organizations …
In an increasingly digital-first world, the critical role of identity data management has transcended technical necessity to become a strategic business imperative. This was the central theme at a recent executive roundtable, where leaders from the healthcare and financial services sectors converged to share insights on how robust identity intelligence is revolutionizing their operations, bolstering …