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This post is part of our Identity First. Everything Follows. blog series, in which we explore our response to CMS’s 2025 RFI in partnership with Snowflake. In modern healthcare, operational efficiency is critical to sustaining care delivery in an environment of tightening margins and escalating demands. However, while many organizations focus on staffing, equipment, or …
Location: InterContinental Kansas City at the Plaza, Kansas City, MO Dates: August 24–27, 2025 The 2025 eSolutions Xchange Conference in Kansas City brought together approximately 100 technical and business leaders from Blue Cross Blue Shield (BCBS) health plans and the vendor community to explore strategies for advancing electronic information exchange in healthcare. Verato returned as a …
This post is part of our Identity First. Everything Follows. blog series, exploring our response to CMS’s 2025 RFI in partnership with Snowflake. Patient information is present throughout today’s healthcare environment, but its value depends entirely on accurately linking it to the correct individual. When patient identification fails, the medical record becomes incomplete, unreliable, and …
This post is part of our Identity First. Everything Follows. blog series, in which we explore our response to CMS’s 2025 RFI in partnership with Snowflake. In healthcare, we don’t have a data quantity problem—we have a data trust problem. Organizations are collecting more health data than ever before. From clinical records and claims data …
From Amazon’s predictive recommendations to UberEats’ seamless ordering process, today’s consumers are conditioned to expect every interaction to be intuitive, personalized, and fast. This retail-driven outlook now permeates every corner of life, including healthcare, financial services, and the public sector. Yet, most organizations in these sectors are struggling to keep up. Fragmented identity data is …
In today’s digital economy, identity data is no longer just a back-office concern — it’s the cornerstone of every mission-critical initiative, from AI readiness and personalization to regulatory compliance and customer experience. Without a trusted, unified foundation for identity data, even the most advanced enterprise technology strategies will underperform. Forward-thinking organizations are now evaluating their …
This post is part of our Identity First. Everything Follows. blog series, in which we explore our response to CMS’s 2025 RFI in partnership with Snowflake. Healthcare has made major strides in building digital bridges between systems. From the rollout of FHIR-based APIs to the nationwide ambitions of the Trusted Exchange Framework and Common Agreement …
In an era where $330 billion in premiums and underwriting profit are at risk over the next five years (Accenture), financial institutions can’t afford to overlook the power of trusted customer data.
In an ideal healthcare system, every patient’s journey is seamless, vital information is always accurate and accessible, and care is truly personalized. Yet, as highlighted in a recent webinar with Banner Health, the reality is often far from this vision, plagued by a pervasive and often dangerous issue: inaccurate patient identity data. This deep dive …