The future of consumer master data management will be defined by three powerful technologies.
The first is the cloud, and in particular software-as-a-service offerings. The second is “referential matching,” a new paradigm in identity matching that maintains extremely high levels of accuracy even when consumer demographic data is out-of-date, sparse, or inconsistent across records. And the third is automation, and in particular the ability to automate stewardship or the resolution of “suspect duplicate” consumer records flagged by an MDM technology.
Read the full article by VP of Healthcare Solutions Joaquim Neto on Information Management.