Home Platform Why Verato Enrich

Quality data that powers your organization is easier than ever

Gain more complete views of your patients, members, customers, and providers with domain-specific enrichment data natively integrated with the Verato® hMDM™ platform to support analytics, care delivery, and engagement.

The challenge

Healthcare organizations struggle with data gaps and quality impacting clinical, administrative, and financial workflows. Supplemental data is hard to procure and manage due to multiple third party data sources that you need to meaningfully incorporate accurately into your patient, member, customer, and provider data. This can be an incredibly time-consuming, resource intensive, and costly endeavor to tackle.

However, organizations understand that their segmentation, outreach, and analytics is significantly better when their data is hydrated with supplemental information.

The solution

Verato Enrich® empowers healthcare organizations by enabling a more complete view of your patients, members, customers, and providers with domain-specific supplemental data natively integrated with the Verato hMDM platform to support analytics, care delivery, and engagement.

How we help

Verato Outreach for retention and acquisition

Ensure more effective outreach to patients, members and customers to drive organic growth and better manage their care.

Build out contact list based on current email and phone numbers for engagement tactics.

Supports patient, member, and customer communication strategies

Verato SDOH for outcomes, retention, and acquisition

Fill in the gaps for a complete picture of your population to better understand how their daily life impacts their mental and physical health.

Build out targeted patient and member segmentation for outreach

Stratify population for health equity initiatives

Verato Address Verification for growth and reduced costs

Gain confidence in your address data with CASS-certified address verification to improve outreach, understand proximity to care, and facilitate billing.

Ensure mail is deliverable to patients, members, and customers

Bills

EOB statements

Marketing

Ensure mail is deliverable to providers

Marketing

Clinical results/Information

Location-based analytics

Proximity to care

Geo-coding analytics

Verato Provider Core for growth and operational excellence

Fill in missing gaps of critical information across all your providers to ensure the most accurate and complete provider data is powering your workflows across referrals, outreach, and analytics.

Accessing provider information to inform provider selection, scheduling, and other provider outreach.

Find a doctor

Care coordination

Support provider outreach to strengthen existing relationships with providers and recruit new providers

Outreach

Recruitment

Track performance and identify areas for growth

Performance reporting

Adhoc reporting

Reach new members

An outpatient addiction treatment organization helping people with addiction live amazing lives through quality, delivery, and accessibility of treatment, chose Verato to unify patient data and leverage Verato Outreach to support conversion rates and add new members.

Over the past three years, this organization enhanced their Salesforce workflows by increasing phone and email fill rates using extra outreach data from the Verato API resulting in enhancing more than 300,000 records by incorporating this supplemental data.

Sample attributes:

Primary address

Telephone

Mobile Phone

Engage patients

A large nonprofit health system that cares for more patients in North Texas than any other provider leveraged Verato Outreach and SDOH to improve their marketing segmentation algorithms to inform their in-house propensity models. These models were used in Salesforce to inform their engagement campaigns for new and existing patients across their health system, resulting in a 35% improved conversion and 24% improvement of their email click rates.

Sample attributes:

Income

Homeowners

Care Ownership

Race/Ethnicity

Occupation

Charitable behavior

Interests and affinities

Integrate location data

A large wealth management company offering a variety of financial services, including investing and planning, needed a way to integrate neighborhood and market data at the zip+4 level to improve their segmentation model driving growth through retention and acquisition strategies. Verato Address Verification was used to help link their market data with their customer data so their analytics team could build out more targeted location-based segmentation models contributing to revenue growth.

Sample attributes:

CASS-certified

Deliverability

Geocoding (latitude/longitude)

Zip+4

Census tract

Business vs. residential indicator

A doctor talking with a patient using a tablet that contains the patient’s medical records

Manage referrals in your network

A large Southeast integrated health system serving over 1.8M patients annually needed a better way to manage provider referrals. With more than 4,000 providers in its system, this was no easy feat. The organization leveraged Verato Provider Core to target providers for outreach by provider liaisons and understand where providers were located, their specialties and affiliations, whether those specialties/affiliations were up to date, and what the best outreach data would be to contact these providers.

Sample attributes:

Specialty

Secondary Specialty

Area of expertise

License

Verato Enrich is deeply integrated with Verato Cohort Analyzer

Verato Cohort Analyzer lets you slice and dice your data using a wide variety of attributes, including Verato Enrich attributes, to create, analyze, and activate cohorts that you can use in your CRM, EDW, or other applications to enable more effective engagement and optimize outcomes.

Curious how Verato can help your organization?

Whether you’re well underway with your patient and provider data enrichment strategy or just getting started, Verato experts can help you get identity right from the start.

Speak with an expert