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Power Accurate, Trusted, and Personalized AI

87% of AI projects fail to reach production, often due to bad data. Verato solves the problem by delivering complete, correct, and contextual identity data.

3 Cs of AI Data Quality

  • Complete – Every record unified into a single, golden profile
  • Correct – Cleansed, duplicate-free, and accurate
  • Contextual – Enriched with real-world attributes like demographics and SDOH

 
With the three Cs, AI can:
 

  • Train with Confidence – On unified, high-integrity identity data
  • Decide Smarter – With real-time, context-rich insights
  • Earn Trust – Through accurate, secure, verified interactions

Why Verato for AI: 3 Pillars of Impact

1. Boost AI Accuracy

Verato Referential Matching® eliminates duplicates and assembles a single profile for each person, fueling sharper predictions and stronger AI personalization.

  • Improve AI accuracy with high-quality training data 
  • Reduce false positives in fraud detection and patient matching 
  • Enable better targeting and engagement across workflows 
Proof: Dirty data costs organizations $12.9M annually

2. Enable Real-Time Decisions

Verato synchronizes and enriches identity data across systems. AI gets the data it needs, when it needs it. 

  • Real-time identity resolution and profile updates 
  • Enrichment with SDOH and behavioral data 
  • Drive next-best actions in workflows like CRM, care coordination, and underwriting 
Proof: 49% of organizations are saying that demonstrating AI value is a top barrier to success.

3. Build Instant Trust

Verato Verify™ confirms identities across digital and in-person touchpoints so AI can act confidently. 

  • Secure, low-friction identity verification 
  • Reduce fraud, misidentification, and compliance risk 
  • Establish a trusted foundation for AI personalization and automation 
Proof: Identity fraud caused $43B in losses in 2023

Responsible AI, by Design

We’re deliberate about AI adoption because patient safety, brand trust, and accuracy are on the line.

  • AI enhances, never replaces, Verato Referential Matching®
  • Human oversight for the highest-stakes match decisions
  • Transparent, explainable AI actions
  • Privacy and safety built in from the start

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Trusted identity, trusted AI personalization

With Verato, every AI initiative, whether for care coordination, customer engagement, underwriting, or marketing, runs on the most accurate, explainable, and trustworthy identity data in the industry.

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