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All too often healthcare consumers can feel like a number. Engage members and consumers, and improve total experience, by showing them you know them.
As the healthcare industry continues to tackle rising costs of care, new competitive pressures are focused on personalized care and delivering a consumer-grade experience. Consumer digital engagement can improve care costs and member experiences through member and provider retention.
Total experience initiatives require complete and accurate data to drive relevance for every member and provider. Healthcare consumers and providers expect to access information, services, and support they need—where and when they need it.
However, if member and provider information are inaccurate, incomplete, and disconnected across systems, their experiences will remain fragmented.
Identity is the foundation for success in enabling the data that informs the desired experiences promoting engagement.
Verato hMDM is the next-generation identity data management platform purpose-built for healthcare to be the single source of truth for identity across the care continuum. Verato connects to siloed data sources like your core systems, CRM, digital front door, and other apps, identifies who is who across every source, and enriches your data with additional demographic and lifestyle attributes.
Enabling you to gain a complete view of each belly button.
Verato helps a Medicare-focused health plan and care delivery organization to achieve their mission: helping members stay healthy and engaged. In partnership with Verato, the organization is able to:
Verato enables a single, longitudinal view of a member across multiple sources including their Health Plan Eligibility, Membership, and Capitation files–as well as EHRs and Salesforce CRM.
Verato also enriches records with prospecting information (e.g., names & addresses) as the organization grows into new markets, and SDOH data about existing members.
Learn how healthcare organizations are using Verato hMDM to drive digital engagement and improve total experience for members and consumers
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